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Madden NFL 25 Offers New Franchise & Presentation Deep Dive

EA Sports has released new information for Madden NFL 25, as they took a deep dive into the Franchise and Presentation content



Article Summary

  • EA Sports unveils deep dive into Madden NFL 25 Franchise & Presentation features.
  • Handle 70+ dynamic storylines, reflecting real NFL team management.
  • React to players' personalities and make impactful decisions throughout the season.
  • New environments and revamped breakout storylines enhance game realism and engagement.

EA Sports released a new video and blog this morning for Madden NFL 25 as they take a deeper dive into the Franchise and Presentation portions of the game. First off, the team explores more of the Franchise mode as they show off the gameplay of what it means to focus on key players to take the team all the way to a championship. Meanwhile, they also chat with the team about the look and feel of the game in the way they chose to present this year's title. We have a large snippet of the info released on their blog today, as we have the video for you above.

Madden NFL 25
Credit: EA Sports

Madden NFL 25 – Franchise & Presentation

In Madden NFL 25 you'll craft your franchise story through more than 70 brand new dynamic storylines, making you really FEEL as if you're running an NFL team. Players will remember what you say and the promises you make, and these storylines won't just take place over a single game – they can span entire seasons. You'll feel like you're actually managing a team and not just looking at rows in a spreadsheet. Just like a real NFL coach, you need to know your players and their unique personalities. Let me walk you through a few of the new storylines so you have an idea of the depth we've added this year.

In one of our storylines, you'll have a player who shows up to training camp out of shape. How you react and the choices you make will have a different impact based on your player's personality type. Push the right buttons? You'll motivate him to play better than he normally would for the first three weeks of the season. Say the wrong thing and he'll start the year out of shape. In another storyline, reporters put you on the spot at the start of the offseason and want to know if you have a plan for the offseason. Be careful what you commit to because your players and the media will hold you to it. If you say the team will go out and make a splash in the NFL Draft, you're going to have to answer for it if you don't.

Another one of my favorites is when your players point out weaknesses in the opposing team as you're meeting during a strategy session. You get to choose how to attack that weakness and the level of risk you're willing to commit to determine if the team is successful determines your reward. We're re-creating as many situations from real life as we can, so you'll even be given the choice to sit your rookie quarterback for the entire year to develop him like Patrick Mahomes did. If you can commit to that and be patient, the reward he'll receive at the end of his first year will set him up for success moving forward. All of these dynamic storylines take place in new environments like the team meeting room, coach's office, press conference, practice sideline and your locker room. You'll also receive text messages from your coordinators and players in the coach's office environment.

In all of our storylines, your choices will have a big impact, especially when it depends on the personality types of your players. There aren't any dynamic storylines where your choice doesn't matter and making the right decision could change the entire narrative of how your team performs on and off the field. These storylines will be at the forefront during intense contract extension negotiations and trade demands. You'll influence offseason workouts and help players through slumps or historic seasons. Additionally, revamped breakout storylines provide a variety of new and impactful ways to improve the emergent players on your roster.


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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter/X, Instagram, Bluesky, Threads, and Hive, for random pictures and musings.
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