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Nintendo Flew In Switch Shipments To Meet The Current Demand

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Oh, if only the company had done this with the NES Classic Edition. But, give them credit where it's due, the Nintendo Switch was a hot commodity and people want one sooner than later. So rather than shipping them by boat as is the tradition with large electronics shipments, the system was sent by plane to be on shelves everywhere two months ago.

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The Wall Street Journal ran a story today talking about how the company opted to ship through a more expensive route because of the high demand around the globe. The goal was to sell two million units, but the company actually sold 2.74 million, so to meet the demand they shipped from China to the U.S. and Europe, which cost the company an extra $45 per unit. So the next time you want to knock the company about some of its practices, also keep in mind that they make good decisions on occasion, even at the expense of their own profits.

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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