Welp… that's an idea. Apparently, someone really wanted to make Just Dance by Ubisoft into a movie and paid money to do it. Deadline is reporting that Screen Gems managed to get the deal after multiple companies were vying for the rights from Ubisoft, but the amount they paid hasn't been disclosed. We can't deny the popularity of the game, but at the same time we have to ask…Who wanted to see a Just Dance movie? Here's a few more details on the deal from Deadline:
Ubisoft Film and Television and Olive Bridge Entertainment will develop and produce the project. Jason Altman and Margaret Boykin will produce for Ubisoft Film and Television alongside Jodi Hildebrand and Will Gluck for Olive Bridge Entertainment. They've got a script, but I've heard that Gluck might direct it. His directing efforts include Easy A, Friends With Benefits, Annie, and most recently Peter Rabbit.
The deal fits the mandate that Sony chief Kazuo Hirai underscored at CES, that the studio's emphasis will be to make properties that can be exploited on multiple platforms. Just Dance is incredibly popular on Sony's PlayStation platform — though it isn't exclusive to PlayStation — and the game, and potentially the film, features many of Sony Music's top artists.