Posted in: Games, Mobile Games, Tilting Point | Tagged: Hilfiger Ventures, Tommy Hilfiger

Tommy Hilfiger Partner With Tilting Point On New Mobile Fashion Game

Tommy Hilfiger has decided to jump into the mobile gaming space as they've partnered with Tilting Point to bring you FashionVerse.

Hilfiger Ventures, a private investment vehicle co-founded by Tommy Hilfiger, revealed they will partner on a new mobile title called FashionVerse. Developed by Brandible and to be published by Tilting Point, the game will utilize AI to create photorealistic 3D avatars, settings, and props for you to create your own fashion designs and present them as photoshoots with models in picturesque settings. You can share what you've created, vote on other player's scenes, and unlock new clothing styles as you play. All of this will be done using the latest trends from IRL fashion brands. We have images from the game below, along with more info and a couple of quotes from both parties, as the game will be released for iOS and Android sometime this January.

FashionVerse

In FashionVerse, players take on design challenges to create perfectly curated fashion sets in Stylist mode or mood boards in Trendsetter mode, each of which other players vote upon. Players can share their creations, vote on other stylists' scenes, comment on favorite looks, win rewards, and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands. Utilizing the latest AI technology, FashionVerse brings players' creative styling to life with a photorealistic set of 3D virtual spaces and a diverse cast of models. Diversity and inclusion are cornerstones of FashionVerse, which features models across a wide range of size diversity, ethnicities, and abilities.

FashionVerse will feature an ongoing series of two-week virtual "Pop-Ups" with major fashion, entertainment, art, and beauty brands to be announced in the weeks following launch, allowing players to interact with the modern fashion universe through their own unique lens as they virtually style their models and set designs. Pop-Ups will feature dedicated challenges focused on participating brands' campaign themes, garments from their latest collections, and special rewards for players who complete all of the branded challenges. Pop-Ups will also feature digital exclusives from celebrated artists and musicians, merging the worlds of fashion, music, and popular culture in one game.

"It's been a life goal of mine to make fashion more accessible. Given how many people engage with fashion through their phones, I thought, there has to be a way to bring everyone together into one community, providing a more immersive experience," said Mr. Tommy Hilfiger. "Through working with Tilting Point and Brandible, I truly believe this collaboration on FashionVerse marks an exciting milestone in the convergence of fashion and gaming."

"Fashion fans are an incredibly underserved audience in the games space, so when Tommy approached us with the FashionVerse idea, we knew immediately this was a huge opportunity we couldn't pass up," said Kevin Segalla, founder and CEO of Tilting Point. "I can confidently say that FashionVerse will provide an unparalleled experience for our players, empowering them to explore their personal style and to connect with the fashion world in exciting new ways. We also can't wait to host the many excellent brands set to become part of this interactive world."

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