The phrase "always online" has the ability to send some gamers reeling. Many consumers hate the idea of having to be connected to the internet at all times as it doesn't mesh with those who only care about single player and don't want internet problems to plague their experiences.
That is why some might turn their nose up at the idea of Need For Speed being always online. Speaking to Official Xbox Magazine, executive producer Marcus Nilsson explained that the game needs to be always on, because it has an integrated social aspect:
We've been pretty big with Autolog throughout the years and, as we know, it's a really powerful feature. This time around we're going to give it more of a human voice. It will treat your friend's play as if it is part of the narrative experience.
We also have a new snapshot system as well, Which is taking pictures of a lot of different moments – [they go] out to the Need for Speed network where people can 'like' them, and those likes are being pushed back into the game as currency.
This liking and sharing system seems a bit silly. The idea of your friends being part of your narrative experience is interesting though, but we'd really have to see how it actually plays out.