Has Disney/Marvel Dropped The Ball? Folks Ask #WheresGamora
With the success of Guardians of the Galaxy and word that 44% of the audience was female… its surprised a lot of folks to learn that there is very little merchandise related to the two main female characters – Gamora and Nebula.
It started with an article by Amy Ratcliffe on her blog Geek With Curves. Her post started with this:
Remember when The Avengers came out two years ago, and Black Widow was missing from merchandise and toys? It sadly looks like Marvel and Disney licensees didn't learn from their mistakes because there's a sad lack of Gamora in the Guardians of the Galaxy product on the market. New hashtag: #wheresgamora.
And its starting to take off from there.
@amy_geek my 7 year old daughter is locked into the @Disney princess universe for sure, but she loved @Guardians especially #wheresgamora
— richrichmond (@richrichmond) August 4, 2014
@amy_geek yep. I was looking at Guardians and Avengers clothing for kids at @DisneyStore . No Gamora, no Black Widow #wheresgamora — Tara Clayton (@anotherbookgirl) August 4, 2014
@amy_geek Absolutely unjustifiable…We need to get @zoesaldana on this; STAT. #WheresGamora — Adam Mitulinski (@SWIFTagent24) August 4, 2014
#wheresgamora "@tambourine: apparently nobody's told marvel that women might want to buy things yet http://t.co/MxIzqC54rP"
— Stephen Zeddemore (@yellowmarlin) August 5, 2014
There r so many opportunities for great merch &once again marvel and Disney leave out a great female character #wheresgamora
— Brooke Au-en (@bagg994) August 5, 2014
Even as a boy I bought Princess Leia just because I wanted the complete team. #wheresgamora http://t.co/mf9bN8jUIK — Karl Cramer (@karlcramer) August 5, 2014
Hey Marvel, me and my daughter loved your movie, it's a damn shame you seem to have only made merch for the male characters… #wheresgamora — Victoria K (@VictoriaKM777) August 6, 2014
When will studios learn toys aren't just for boys? Including female figures would give a healthy message to all #WheresGamora
— mila (@marion_ainsley) August 6, 2014
Come on .@Marvel & .@DisneyStore – I can't believe we're having this conversation again. #wheresgamora http://t.co/Y4K76iXeT5
— Ali Crehan (@RupieZum) August 6, 2014
This kinda sexism has got to stop. Its thoughtless and unintelligent on behalf of marvel and their merchandisers #wheresgamora — Sarcastic Snob (@JessyeRodgers) August 6, 2014
44% of #GOTG audiences were women, yet I can't buy a single piece of Gamora merch #wheresgamora — Emma Zaballos (@AUOptimist) August 6, 2014
.@Marvel & @Disney: Gamora deserves the same merch as her male teammates. #wheresgamora
— Elizabeth Barrial (@emvbarrial) August 7, 2014
I want a Gamora tshirt that says "We are Kevin Bacon!" Please, #Marvel? #wheresgamora
— Jessica Day George (@JessDayGeorge) August 7, 2014
.@Marvel, maybe you want to check out this little girl & why she thinks superheroes are just for boys? #WheresGamora http://t.co/uVCSejgwMF
— JennaBusch (@JennaBusch) August 8, 2014
There is some Gamora merchandise like Sideshow Collectibles 1:6th scale figure or the upcoming Minimates figures from Diamond Select… though with the Minimates both Gamora and Nebula were relegated to the second wave of figures out in October.
It will be interesting to see if Disney or Marvel responds to this movement.