With the success of Guardians of the Galaxy and word that 44% of the audience was female… its surprised a lot of folks to learn that there is very little merchandise related to the two main female characters – Gamora and Nebula.
It started with an article by Amy Ratcliffe on her blog Geek With Curves. Her post started with this:
Remember when The Avengers came out two years ago, and Black Widow was missing from merchandise and toys? It sadly looks like Marvel and Disney licensees didn't learn from their mistakes because there's a sad lack of Gamora in the Guardians of the Galaxy product on the market. New hashtag: #wheresgamora.
And its starting to take off from there.
— richrichmond (@richrichmond) August 4, 2014
— Stephen Zeddemore (@yellowmarlin) August 5, 2014
There r so many opportunities for great merch &once again marvel and Disney leave out a great female character #wheresgamora
— Brooke Au-en (@bagg994) August 5, 2014
When will studios learn toys aren't just for boys? Including female figures would give a healthy message to all #WheresGamora
— mila (@marion_ainsley) August 6, 2014
— Ali Crehan (@RupieZum) August 6, 2014
— Elizabeth Barrial (@emvbarrial) August 7, 2014
— Jessica Day George (@JessDayGeorge) August 7, 2014
— JennaBusch (@JennaBusch) August 8, 2014
There is some Gamora merchandise like Sideshow Collectibles 1:6th scale figure or the upcoming Minimates figures from Diamond Select… though with the Minimates both Gamora and Nebula were relegated to the second wave of figures out in October.
It will be interesting to see if Disney or Marvel responds to this movement.