On the one hand, Blumhouse Productions has been on a tear recently. They are the company which has produced Insidious, Paranormal Activity, and The Purge in recent years. So, you know, as a PR Chief, it's obvious that Josh Raffel knows wtf he's doing. On the other hand, first son-in-law and senior advisor Jared Kushner bringing him in to the White House Office of American Innovation — aka the SWAT team — feels like a weird fit, to say the least. Even in these strange days.
But Raffel's previous job at PR firm Hiltzik Strategies goes a ways towards explaining it. Hiltzik founder Matt Hiltzik has worked for political figures on both sides of the aisle, and is credited with a key role in getting Hillary Clinton elected to the U.S. Senate. Which fits in with the theory that Steve Mnuchin is running his own political Suicide Squad operation, possibly with Kushner's help.
According to the White House, "The OAI will make recommendations to the President on policies and plans that improve Government operations and services, improve the quality of life for Americans now and in the future, and spur job creation." But as USAToday recently noted, 'government is not Papa John's', and it's unclear how the OAI is meant to accomplish its goals.