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Legendary East Has A New Logo

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Formed in 2011 by Thomas Tull, Legendary East is a production company created by Legendary to co-produce films with Chinese companies, so bypassing quota restrictions on the amount of foreign films distributed in the country.

It currently operates a deal with China Film Co to produce multiple films.

And now it has a new logo.

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The non-Latin characters in the mark transliterate to "chuan qi dong fang" and this means "legendary east" in English.

Will we see it in use at San Diego Comic Con?

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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