Jeff Dellinger


The Power of Geek: Superfandom and Why Brands Media and the World at Large Want In

The Power of Geek: Superfandom and Why Brands, Media, and the World at Large Want In

Panelists included Publisher Ted Adams (IDW), Writer/Producer Grace Randolph (Beyond the Trailer), Entertainment Marketer Francis Mao (Capcom), Author Rob Salkowitz (Comci-Con and the Business of Pop Culture), Bonfire Agency's Ed Catto, and Hero Complex's Jeff Dellinger.Moderator Steve Rotterdam (also of Bonfire Agency) started by stating that Comic-Con is a strange time of year[...]