Michael Schur & Shea Serrano Series Primo Gets IMDb TV Order
IMDb TV announced a greenlight for Primo (working title), a new comedy series from Shea Serrano and Michael Schur. The single-camera series, inspired by Serrano's life growing up in San Antonio, will stream exclusively in the U.S. and UK on IMDb TV, Amazon's premium free streaming service. Primo is a heartwarming and highly entertaining coming-of-age comedy about a teenager balancing college aspirations, societal expectations, and a hectic home life anchored by his single mom and five uncles. The half-hour series is written and executive produced by Serrano, The New York Times best-selling author whose childhood stories serve as the source material for this semi-autobiographical comedy. Serrano serves as creator and executive producer for the series, alongside executive producers Schur via Fremulon, David Miner for 3 Arts Entertainment, and Morgan Sackett.
"Do you remember when the Spurs won the 2014 title after having their hearts broken in the 2013 Finals? That's what I feel like right now. I couldn't be happier, I couldn't be prouder, I couldn't be more thankful. Honestly, I still kind of can't even believe that this is happening," said Serrano. "When I first met Shea Serrano, I personally guaranteed him that someday I would make him feel like the 2014 Spurs did after winning the NBA championship. I'm thrilled to have achieved my goal. And I'm doubly thrilled to work with him and IMDb TV on this hilarious and heartwarming show," said Schur.
"It is a dream to be in business with these two incredible writers. Their individual talents have combined to make an insightful, relevant, and genuinely funny show. More than just making us laugh, these scripts simultaneously reminded us of the angst of adolescence, the dizzying magic of first love, how friends become family, and how family imprints us for life," said Lauren Anderson and Ryan Pirozzi, co-heads of content and programming at IMDb TV. "IMDb TV's commitment to telling broad, timely, and highly entertaining stories is perfectly illustrated in 'Primo', and we know the series will deeply resonate with our viewers."
"We're thrilled that our partners at IMDb TV have picked up 'Primo'! This project has been a long time in the making, and we're incredibly proud to see Shea's memorable and funny experiences come to life on the small screen," said Jim Donnelly, EVP, Comedy Development, Universal Television. "From his best-selling books to this new show, Shea's storytelling will captivate audiences, not unlike power forward Tim Duncan captivated Spurs fans from 1997-2016."