Posted in: Collectibles, Diamond Select Toys, Gentle Giant | Tagged: Diamond Select Toys, gentle giant ltd

Diamond Select Toys Shut Down – Say Goodbye to Those Pre-Orders?

The toy industry is changing all around us including layoffs and closures across the board and the shut down of Diamond Select Toys 

In May 2025, the comic book and collectibles industry faced a significant upheaval as Diamond Comic Distributors underwent a major restructuring. Following its Chapter 11 bankruptcy filing in January, Diamond's assets, including Diamond Select Toys (DST) and Gentle Giant Ltd., were acquired by Ad Populum, the parent company of NECA, Kidrobot, and WizKids. However, shortly after the acquisition, reports emerged (including right here at Bleeding Cool) that Diamond Select Toys had been effectively shut down, with the entire staff laid off as part of Ad Populum's immediate restructuring measures. Among the shutdowns, Gentle Giant Ltd., also known for its high-quality collectibles, was also impacted, with operations ceasing and employees dismissed.

These closures have left many in the industry uncertain about the future of pending product releases and pre-orders. While the websites for Diamond Select Toys and Gentle Giant remain online, it's unclear how or when existing orders will be fulfilled. Diamond Select has a wide variety of collectibles that were revealed months ago and have yet to be released. This includes new Diamond Select figures for Deadpool & Wolverine, The Lord of the Rings, and House of the Dragon. Other releases include action figures, the Arcade Machine reissues for Tron, Annihilation, and plenty of Diamond Gallery statues. 

On top of that, Gentle Giant Ltd. has been crafting an impressive amount of Star Wars and Marvel Comics collectibles. Among those still set to release, there are the Jumbo Kenner Star Wars figures, limited edition Young Marvel statues, and so much more. A massive shutdown like this easily creates a shift in the collectibles landscape, affecting retailers, collectors, and fans who have long supported these iconic brands. It is unclear what Ad Populum will do with these assets, but it seems doubtful NECA will release them. As of right now, pre-orders are still live for all of these non-released collectibles, but new release dates have been added for Q4 2025. However, it is unclear what the future holds for DST and Gentle Giant Ltd, so stay tuned right here on Bleeding Cool for any new updates.

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