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A Lidl Look At The Man Of Steel

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Lidl's leaflets announcing to the public their official Europe-wide licensing agreement with Man Of Steel. And the kind of things they're stocking.

Look, they even have comics. But my favourite has to be the pink plastic bucket and spade. It is basically, in essence, the very opposite of the movie.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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