After Retailer Backlash, Dark Horse Clarify Their Digital Plan

After Retailer Backlash, Dark Horse Clarify Their Digital PlanAs Rich reported on Friday, retailer outrage over Dark Horse's day-and-date digital policy that some retailers were refusing to carry Dark Horse beyond subscription orders.

In response to this, Dark Horse issued the following statement:

Dark Horse retail partners and fans,

You may have been surprised by our recent announcement regarding digital pricing.

We apologize for the confusion and concern surrounding Dark Horse's recent announcement of simultaneous release in print and digital. We want to make it clear that nowhere in our announcement (see below) did we indicate that our same-day digital pricing would be less than that of our physical books. Due to some miscommunication, there has been widespread speculation based on our current pricing model.

To clarify: We have chosen to release all new single-issue comics digitally for the price of $2.99 for the first month, dropping to our standard digital pricing of $1.99 after that.

Dark Horse values our retail partners and is grateful for the twenty-five years of business we've done together. We have considered the retail community in all of our digital decisions and look at direct-market shops as crucial to our continued success. With that in mind, Dark Horse will make every effort to keep our comics retailers strong in a changing market.

We continue to value everyone who both buys and sells Dark Horse products, and thank you for your support. All of you are the reason we are here today.

Mike Richardson

UPDATE: Rich adds: Of late some Dark Horse comics have appeared at a lower price a couple of weeks of appearing in print, so this should clarify things. Or course Top Cow have been shipping comics day and date at a lower digital price without too much retailer fuss it seems…