DC Comics To Pay 75% OF Comic Stores Advertising If Its Got Superman In It

So, there's this Man Of Steel movie coming up. And a Superman Unchained comic. I'm even told that Batman/Superman #1 is expected to get sales of over 200,000.

And DC Comics are agreeing to pay 75% of the costs of individual stores advertising their wares using Superman imagery.

The ad has to be approved, so as to avoid entertainingly embarrassing ads such as these from A Comic Shop.

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.