Fantastic Four #1 Helped Marvel Squeeze Out DC and Image Comics Marketshare in August 2018

Fantastic Four #1 from Marvel Comics was the most-ordered comic book of August 2018 in the North American direct market of comic book stores according to information provided by Diamond Comic Distributors. And it helped Marvel Comics get into the 40+ marketshare for that month – and push DC Comics into the twenties.

Fantastic Four #1 Helped Marvel Squeeze Out DC and Image Comics Marketshare in August 2018

July's Marvel marketshare of a 39.07% dollar share and a 41.05% unit share are bumped again as August gave Marvel a 40.87% dollar share and a 43.12% unit share. While DC's July marketshare of 31.62% dollar share and a 33.82% unit share, dropped significantly to 27.51% dollar share and a 31.02% unit share, below June's 30.54% dollar share and a 33.73% unit share. Going below 30% is a significantly psychological drop and it usually leads to a lot if angry phonecalls. Though it is still worth noting that Marvel managed this by publishing 30% more titles than DC.
Fantastic Four #1 Helped Marvel Squeeze Out DC and Image Comics Marketshare in August 2018
The squeeze is also on Image Comics, usually topping 10%, but a lack of Saga issues is showing, as it treads water with an 8.90% dollar share and a 9.08% unit share.
And while IDW Publishing are fourth with a 4.43% dollar share and a 3.81% unit share, followed by Dark Horse Comics with a 3.05% dollar share and a 2.37% unit share, it's worth remembering that IDW had to publish 50% amount of issues than Dark Horse did.

Among the premier publishers, Image Comics' The Walking Dead #182 was their top book at #14; IDW Publishing's Rick and Morty vs. Dungeons & Dragons #1, a co-production with Oni Press, ranked #65; Mighty Morphin Power Rangers: Shattered Grid #1 was BOOM! Studios' best-selling book at #94; Dark Horse Comics'Seeds ranked #154, and Dynamite Entertainment's top book, Project Superpowers #1, ranked #175.

Dark Horse Comics' The Legend of Korra Volume 3: Turf Wars Part 3, continuing the fan-favorite Nickelodeon animated series, was August's best-selling graphic novel.

Based on Blizzard Entertainment's best-selling video game, Good Smile's Overwatch: D.Va "Classic Skin" Nendoroid was August's best-selling toy product. And  Paizo's Starfinder RPG: Armory, a sourcebook for the space role-playing game, was August's best-selling game product.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.87%

43.12%

DC ENTERTAINMENT

27.51%

31.02%

IMAGE COMICS

8.90%

9.08%

IDW PUBLISHING

4.43%

3.81%

DARK HORSE COMICS

3.05%

2.37%

BOOM! STUDIOS

2.58%

2.30%

VIZ MEDIA

1.33%

0.54%

DYNAMITE ENTERTAINMENT

1.32%

1.12%

TITAN COMICS

0.98%

0.66%

AFTERSHOCK COMICS

0.63%

0.72%

OTHER NON-TOP 10

8.40%

5.27%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

AUGUST 2018 VS. JULY 2018

COMICS

-1.95%

-6.19%

GRAPHIC NOVELS

33.98%

28.57%

TOTAL COMICS/GN

6.88%

-3.97%

TOYS

49.89%

32.04%

AUGUST 2018 VS. AUGUST 2017

COMICS

5.04%

-5.25%

GRAPHIC NOVELS

2.91%

1.44%

TOTAL COMICS/GN

4.37%

-4.71%

TOYS

13.76%

4.26%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

1.31%

-6.80%

GRAPHIC NOVELS

-6.73%

-8.83%

TOTAL COMICS/GN

-1.10%

-6.95%

TOYS

-5.15%

-8.32%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

86

45

0

131

DC ENTERTAINMENT

72

30

1

103

IMAGE COMICS

61

16

0

77

IDW PUBLISHING

39

24

0

63

DARK HORSE COMICS

23

21

0

44

BOOM! STUDIOS

27

14

0

41

TITAN COMICS

15

10

3

28

DYNAMITE ENTERTAINMENT

14

6

0

20

AFTERSHOCK COMICS

13

2

0

15

VIZ MEDIA

0

15

0

15

OTHER NON-TOP 10

114

180

31

325

TOTAL

464

363

35

862

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-MMAR

2

INFINITY WARS #1

$5.99

JUN180789-MMAR

3

BATMAN #52

$3.99

JUN180463-MDC

4

BATMAN #53

$3.99

JUN180465-MDC

5

AMAZING SPIDER-MAN #3

$3.99

JUN180856-MMAR

6

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-MDC

7

AMAZING SPIDER-MAN #4

$3.99

JUN180858-MMAR

8

SUPERMAN #2

$3.99

JUN180537-MDC

9

JUSTICE LEAGUE #5

$3.99

JUN180507-MDC

10

JUSTICE LEAGUE #6

$3.99

JUN180509-MDC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

FANTASTIC FOUR #1

$5.99

JUN180762-MMAR

2

INFINITY WARS #1

$5.99

JUN180789-MMAR

3

THE SANDMAN UNIVERSE #1 (MR)

$4.99

JUN180422-MDC

4

BATMAN #52

$3.99

JUN180463-MDC

5

PUNISHER #1

$4.99

JUN180809-MMAR

6

BATMAN #53

$3.99

JUN180465-MDC

7

AMAZING SPIDER-MAN #3

$3.99

JUN180856-MMAR

8

INFINITY WARS #2

$4.99

JUN180799-MMAR

9

AMAZING SPIDER-MAN #4

$3.99

JUN180858-MMAR

10

VENOM: FIRST HOST #1

$3.99

JUN180823-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF KORRA VOLUME 3 : TURF WARS PT 3 TP

$10.99

FEB180062DAR

2

DC SUPER HERO GIRLS: OUT OF THE BOTTLE TP

$9.99

FEB180156DC

3

EAST OF WEST VOLUME 8 TP

$16.99

JUN180144IMA

4

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN'T IT BROMANTIC? TP

$17.99

MAY160926MAR

6

RAT QUEENS VOL. 5: COLOSSAL MAGIC NOTHING TP (MR)

$16.99

MAY180229IMA

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292DC

8

KILL OR BE KILLED VOLUME 4 TP (MR)

$16.99

JUN180190IMA

9

I HATE FAIRYLAND VOLUME 4 TP (MR)

$16.99

JUN180176IMA

10

SEX CRIMINALS VOL. 5: FIVE-FINGERED DISCOUNT TP (MR)

$16.99

JUN180239IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 2 HC (MR)

$100.00

FEB180917MAR

2

JACK KIRBY: MARVEL HEROES & MONSTERS ARTIST EDITION

$90.00

FEB180485IDW

3

X-MEN REVOLUTION BY CHRIS CLAREMONT OMNIBUS HC

$100.00

FEB180914MAR

4

AMAZING SPIDER-MAN EPIC COLLECTION: VENOM TP

$39.99

JUN180972MAR

5

SPIDER-MAN/DEADPOOL VOL. 1: ISN'T IT BROMANTIC? TP

$17.99

MAY160926MAR

6

BLACK PANTHER BOOK 1: A NATION UNDER OUR FEET TP

$16.99

JUN160956MAR

7

THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP

$17.99

OCT160292DC

8

X-MEN: DARK PHOENIX SAGA OMNIBUS HC

$100.00

FEB180915MAR

9

SEVEN SOLDIERS BY GRANT MORRISON OMNIBUS HC

$75.00

FEB180312DC

10

INFINITY GAUNTLET TP

$24.99

JUL110745MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC

$29.95

APR181580-MGEM

2

THE YEAR'S BEST SCIENCE FICTION & FANTASY 2018

$19.95

JAN188603PRI

3

DOCTOR WHO: ONE DOCTOR TWO HEARTS HC

$9.99

DEC178057BBC

4

JOHN BYRNE X-MEN ARTIFACT EDITION HC

$75.00

MAR180554IDW

5

STAR WARS LITTLE GOLDEN BOOK: I AM A WOOKIE

$4.99

MAY181770GOL

6

LULU IS A RHINOCEROS

$16.99

FEB188267WIC

7

JIM HENSON'S THE DARK CRYSTAL ARTIST TRIBUTE HC

$24.99

FEB181211BOO

8

BE A STAR, WONDER WOMAN BOARD BOOK

$7.99

MAY181564CAP

9

DC SUPER HERO GIRLS: WONDER WOMAN FOR PRESIDENT

$5.99

MAY181938RAN

10

COURAGEOUS CAPTAIN AMERICA LITTLE GOLDEN BOOK

$4.99

MAR161966GOL

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: D.VA "CLASSIC SKIN" NENDOROIDNOV178113GOO

2

VOLTRON: HYPERPHASE VOLTRON SDCC 2018 5-PIECE GIFT SETJAN189071PLA

3

X-MEN LEGENDS 6-INCH ACTION FIGURESJUL178804HAS

4

MARVEL GALLERY: TACO TRUCK DEADPOOL PVC FIGUREMAR182429DST

5

DRAGONBALL SUPER DRAGON STARS ACTION FIGURESFEB188788BAN

6

AVENGERS INFINITY WAR MC-004: INFINITY GAUNTLET REPLICA STATUEDEC178326BEA

7

PACIFIC RIM UPRISING SELECT SERIES 2 ACTION FIGURESJAN182369DST

8

SW BLACK SERIES 6IN AF ASST 201803FEB188917HAS

9

SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PKDEC178718FUN

10

DC GALLERY BATMAN TAS 25 ANNIV HARLEY QUINN DLX PVC FIGAPR172648DST

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

STARFINDER RPG :ARMORY HCMAY182931PAI

2

PATHFINDER PLAYTEST RULEBOOK SCMAY182921PAI

3

STARFINDER RPG CORE RULEBOOK HCJUN173371PAI

4

PATHFINDER PLAYTEST RULEBOOK HCMAY182922PAI

5

PATHFINDER PLAYTEST RULEBOOK DELUXE HARDCOVERMAY182923PAI

6

PATHFINDER RPG: ULTIMATE COMBAT POCKET EDITIONMAY182927PAI

7

PATHFINDER RPG: BESTIARY 5 POCKET EDITIONMAY182926PAI

8

GLOOMHAVEN 2017 EDITIONMAR188530CEP

9

PATHFINDER RPG: PLANAR ADVENTURES HCAPR182573PAI

10

PATHFINDER PLAYTEST ADVENTURE: DOOMSDAY DAWNMAY182924PAI

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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