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Marvel Claws Back Dollars From DC Comics But Loses Sales In September 2016 Marketshare
In August, Marvel Comics had dollar and sales marketshare figures of 30.78% and 32.11%.
In September, one is slightly up, one is down, to 31.1% and 30.75%.
While DC Comics had 39.27% and 44.59% respectively in August.
In September, they have both slipped to 36.53% and 43.45%. So that's over five point lead on money brought in and almost a thirteen point lead on the actual number of comics sold. This can also be explained by DC Comics mostly selling comics for $2.99 and Marvel mostly selling for $3.99.
The expectation is that October may see Marvel begin to turn this around, with its hundreds of thousands of comics sold to Scholastic Book Fairs and an increasing number of retailer exclusive covers, which bump numbers by thousands for each store that signs on. However the feeling is that, with so many planned by Marvel in November, the appeal for each cover may cannibalise the demand from stores.
There has also been criticism that DC Comics is being judged on orders of comics that are returnable (check the asterisks) although for the purposes if the chart they have all been docked 10%. But that is starting to fall off and neither Batman #6 or #7 were returnable yet both topped the big Captain America death issue of Civil War II #5. Man, Steve Rogers never does well in Civil Wars.
And, yes, All-Star Batman did pretty well too. Are we going to have to get used to Batman and All-Star Batman constantly jimmying for the top positions? Seems so.
And, yes, Marvel only placed one title in the Top Ten with Civil War II, with the likes of The Walking Dead and Supergirl outselling every other Marvel comic book in the chart.
It may also be notable that Marevl have dropped the number of books they are selling, And DC Comics have increased theirs.
Image Comics have also clawed back some marketshare, trying to get back to the 10% position they shared before Marvel and DC started playing silly buggers with each other. And IDW continues to buy their marketshare by publishing more and more titles.
As for overall figures, September was a four week month compared to August's five week, so an overall drop of 20% in sales is expected. But, year on year, September has helped turn around a disappointing 2016 into one that is just beating 2015's overall sales so far by 2.65%. For that, DC Comics can take a deserved bow.
IDW Publishing's Revolution #1, the first part of IDW Publishing's Hasbro crossover, was their top book at #85. Dark Horse Comics' Black Hammer #3 from Jeff Lemire and Dean Ormston was their top book at #158.
Thanks to Matt for a typo check.
TOP COMIC BOOK PUBLISHERS
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| SEPTEMBER 2016 VS. AUGUST 2016 | ||
| COMICS | -23.78% | -20.61% |
| GRAPHIC NOVELS | -8.25% | -8.37% |
| TOTAL COMICS/GN | -19.65% | -19.79% |
| SEPTEMBER 2016 VS. SEPTEMBER 2015 | ||
| COMICS | 9.23% | 15.61% |
| GRAPHIC NOVELS | -10.94% | -14.46% |
| TOTAL COMICS/GN | 2.20% | 12.57% |
| YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015 | ||
| COMICS | 3.32% | 1.59% |
| GRAPHIC NOVELS | 1.15% | -0.82% |
| TOTAL COMICS/GN | 2.65% | 1.39% |
NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 82 | 40 | 0 | 122 |
| DC ENTERTAINMENT | 76 | 36 | 0 | 112 |
| IMAGE COMICS | 53 | 18 | 1 | 72 |
| IDW PUBLISHING | 40 | 13 | 0 | 53 |
| DARK HORSE COMICS | 26 | 18 | 0 | 44 |
| BOOM ENTERTAINMENT | 24 | 14 | 0 | 38 |
| VIZ MEDIA | 0 | 23 | 0 | 23 |
| TITAN COMICS | 17 | 2 | 3 | 22 |
| DYNAMITE ENTERTAINMENT | 16 | 4 | 0 | 20 |
| ONI PRESS INC. | 9 | 2 | 0 | 11 |
| OTHER | 115 | 131 | 12 | 258 |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | BATMAN #6 | $2.99 | JUL160304 | DC |
| 2 | ALL-STAR BATMAN #2 [*] | $4.99 | JUL160288 | DC |
| 3 | BATMAN #7 | $2.99 | JUL160310 | DC |
| 4 | CIVIL WAR II #5 | $4.99 | JUN160760 | MAR |
| 5 | JUSTICE LEAGUE #4 [*] | $2.99 | JUL160338 | DC |
| 6 | THE WALKING DEAD #158 (MR) | $2.99 | JUL160789 | IMA |
| 7 | TRINITY #1 [*] | $2.99 | JUL160282 | DC |
| 8 | SUPERGIRL #1 [*] | $2.99 | JUL160277 | DC |
| 9 | SUICIDE SQUAD #2 [*] | $2.99 | JUL160346 | DC |
| 10 | JUSTICE LEAGUE #5 [*] | $2.99 | JUL160340 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | THE WALKING DEAD VOLUME 26: CALL TO ARMS TP (MR) | $14.99 | JUN160722 | IMA |
| 2 | WONDER WOMAN: THE TRUE AMAZON HC | $22.99 | MAY160281 | DC |
| 3 | BATMAN VOLUME 8: SUPERHEAVY TP | $16.99 | JUN160332 | DC |
| 4 | BATMAN VOLUME 9: BLOOM HC | $24.99 | MAY160304 | DC |
| 5 | THE FIX VOLUME 1 TP (MR) | $9.99 | JUN160686-M | IMA |
| 6 | AVATAR: THE LAST AIRBENDER VOLUME 13: NORTH AND SOUTH PART 1 TP | $10.99 | MAY160022 | DAR |
| 7 | SECRET WARS TP | $34.99 | JUN160958 | MAR |
| 8 | BATMAN: THE KILLING JOKE SPECIAL EDITION HC | $17.99 | NOV070226 | DC |
| 9 | JUSTICE LEAGUE VOL. 7: THE DARKSEID WAR PART 1 TP | $16.99 | JUN160346 | DC |
| 10 | HARLEY QUINN VOLUME 4: A CALL TO ARMS TP | $16.99 | JUN160344 | DC |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | JIM HENSON'S LABYRINTH TALES HC | $16.99 | JUL161323 | BOO |
| 2 | DC SUPER HERO GIRLS: SUPER HERO HIGH YEARBOOK SC | $9.99 | JUL162224 | RAN |
| 3 | GHOSTBUSTERS LITTLE GOLDEN BOOK | $4.99 | JUL162266 | RAN |
| 4 | GHOSTBUSTERS 2016 LITTLE GOLDEN BOOK | $4.99 | JUL162267 | RAN |
| 5 | BEDTIME FOR BATMAN PICTURE BOOK HC | $15.95 | JUL162219 | CAP |
| 6 | THE WALKING DEAD ADULT COLORING BOOK (MR) | $14.99 | FEB160615 | IMA |
| 7 | BEAUTY OF HORROR: GOREGEOUS COLORING BOOK TP | $17.99 | JUL160659 | IDW |
| 8 | ATTACK ON TITAN ADULT COLORING BOOK | $12.99 | MAY168239 | RAN |
| 9 | ALAN MOORE: JERUSALEM HC NOVEL (MR) | $35.00 | JUL162245 | WW |
| 10 | THE SHADOW DOUBLE NOVEL VOLUME 110 SC | $14.95 | JUN162101 | SAN |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | DC DESIGNER SERIES: BATMAN BY ANDY KUBERT STATUE | DEC150384 | DC |
| 2 | BATMAN BLACK & WHITE: HARLEY QUINN STATUE BY BERMEJO | FEB160284 | DC |
| 3 | POP! MARVEL: DEADPOOL "DRESSED TO KILL" VINYL FIGURE | JUL162708 | FUN |
| 4 | DC COMICS BOMBSHELLS: HALLOWEEN BATGIRL STATUE | APR160454 | DC |
| 5 | THE FLASH TV ACTION FIGURE | OCT140413 | DC |
| 6 | BATMAN V SUPERMAN: BATMAN MAF EX FIGURE | NOV158136 | MED |
| 7 | GHOSTBUSTERS SELECT SERIES 3 ACTION FIGURES | MAY162380 | DST |
| 8 | BATMAN V SUPERMAN DAWN OF JUSTICE PLAY ARTS KAI: WONDER WOMAN ACTION FIGURE | JAN168666 | SQU |
| 9 | DC COMICS COVER GIRLS: CLASSIC HARLEY QUINN 2ND EDITION STATUE | JUN160390 | DC |
| 10 | DC COMICS DESIGNER SERIES BY CAPULLO: SURVIVAL GEAR BATMAN ACTION FIGURE | MAR160328 | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | DC DICE MASTERS: GREEN ARROW AND THE FLASH | JUN163094 | NEC |
| 2 | FINDING DORY: DON'T WAKE GAME | JUL158674 | BAN |
| 3 | THE GODFATHER: THE NEW DON GAME | MAY160541 | IDW |
| 4 | MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) | FEB151158 | BOO |
| 5 | MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK | MAY163107 | NEC |
| 6 | ARCANE ACADEMY CARD GAME | JUN160572 | IDW |
| 7 | MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKS | MAY163104 | WIZ |
| 8 | YU-GI-OH! TCG 2016 MEGA-TIN CASE | MAY168707 | KON |
| 9 | MOUSE GUARD ROLEPLAYING GAME (2ND EDITION) | FEB151159 | BOO |
| 10 | D&D MINIATURES SET FIVE | JUN169191 | NEC |
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Dollar Market Share – September 2016
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Unit Market Share – September 2016 |
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