Posted in: Comics, Heritage Sponsored, Vintage Paper | Tagged: ,


Millie the Model Covers Active Comics, Up for Auction

Marvel's Millie the Model appeared in a wide range of Bell Features comic books, including Active Comics #103.


The post-WWII era was a challenging time for publishers in both the U.S. and Canada.  Paper shortages lingered on, and publishers were moving on from war-driven heroes and storylines as the Golden Age superhero era began to fade.  For example, Marvel introduced Millie the Model in the first issue of her own series shortly after the end of the war.  But the second issue wasn't released until around eight months later in July 1946, likely the result of tinkering with their approach to the character along with continued difficulties in getting paper. As we've recently explained, Canada's Bell Features had its own set of challenges that were not all that different from those faced by Marvel: continued difficulties in getting paper and a changing post-WWII market dynamic. Several of Bell's original core 1941/1942 titles, including Wow ComicsCommando ComicsTriumph Comics, and others, ended in 1946.  Active Comics, Dime Comics, and Triumph Comics were later briefly revived as color reprint series, with material from Marvel and many other U.S. publishers.

Active Comics #103 (Bell Features, 1948)
Active Comics #103 (Bell Features, 1950)

The 1950-1952 era of Active Comics includes material from a range of U.S. publishers, including characters like Quality's Plastic Man, Fox's Captain Kidd, and Marvel titles like Girl Comics and Man Comics. Active Comics #103 (Bell Features, 1950) includes a cover from Millie the Model #13 and interiors from Hedy De Vine Comics #27 that features Hedy De Vine, Millie the Model, and Tessie the Typist stories. Likely Marvel's most famous character outside its superhero universe, Millie must have done well for Bell Features too, as she also appeared in Bell's versions of Joker Comics, Gay ComicsComedy, and even a short run of Bell's Millie the Model Comics.  Still later, Millie turned up in or on the cover of Bell oddities Fun Parade and Colossal Comics.  A popular girl in the United States, Canada, and just about everywhere, there's a copy of Active Comics #103 featuring Millie the Model in VG/FN condition up for auction at the 2025 March 13 Canadian Golden Age Comics Showcase Auction #40290.

Active Comics #103 (Bell Features, 1948)
Active Comics #103 (Bell Features, 1950)

 

 

 

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Mark SeifertAbout Mark Seifert

Co-founder and Creative director of Bleeding Cool parent company Avatar Press since 1996. Bleeding Cool Managing Editor, tech and data wrangler, and has been with Bleeding Cool since its 2009 beginnings. Wrote extensively about the comic book industry for Wizard Magazine 1992-1996. At Avatar Press, has helped publish works by Alan Moore, George R.R. Martin, Garth Ennis, and others. Vintage paper collector, advisor to the Overstreet Price Guide Update 1991-1995.
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