Jamie Wotton writes for Bleeding Cool.
For this column, I will be ignoring the overall viewing audience and focusing on the 18-49 demographic. That's the only demo that advertisers care about, and the one that will tell us whether our favourite shows will live or die.
With Tuesday, the word is "steady." Everything dropped minimally, or stayed even. The Mindy Project sticked to it's 1.9, New Girl dropped to a 2.7, Vegas pulled the same 2.0 as one week prior. No giant worries, especially with full season pickups for FOX's delightful new comedies Mindy and Ben And Kate. That should take us through the rest of the season.
The CW also aired Joss Whedon's internet musical-comedy Dr. Horrible's Sing-Along Blog, garning a 0.2. A not-at-all-awful number for an 2008, niche internet movie.
Wednesday brought the premieres of Arrow (1.3), Nashville (2.8) and Chicago Fire (1.9). A higher number might have been nice for Nashville, considering the splashy ad-campaign but a 2.8 isn't anything to turn your nose up at. If word-of-mouth gets around – and it should, it's a fantastic pilot – then we may be looking at a decent run. Hopefully.
Arrow's 1.3 was exceptional, and I think the series can only get better.
Moving onto Thursday, the fourth season premiere of the excellent The Vampire Diaries was up from the third season premiere with a huge 1.6. More disappointing, however, this meant the worst pilot of the season, Beauty And The Beast (1.3), with it's broken storytelling and uncharismatic performances got one of the highest net draws all week. I shouldn't be biased when reporting on ratings, but I really hope that drops.
Until more competition appears, Fridays are just going to do their thing, with Fringe scoring a decent 1.0 and Grimm doing a 1.5.
Baseball and ABC ruled Sunday, with Once Upon A Time falling, but still proving consistent with most of last season. Revenge is held it's own in the 9PM slot, revenging up a nice 2.7 and leading into the absolutely cancelled 666 Park Avenue at 10PM with 1.5.
I'll see you all next week, with more numbers, speculation and excitement. If there's something more exciting than TV ratings, I don't want to hear it!