I once chatted with a senior executive at a comic book publisher, who despaired at some of the deals the sales people did. Specifically using comic book characters in gambling games and machines. Marvel stopped all their characters smoking, DC pulped a copy of Superman because the cover featured the grown Clark Kent drinking from a bottle that close examination revealed to be root beer, but having the characters appear on gambling machines was fine, apparently, even if playing them online is illegal in the USA.
Now Microgaming has announced a new license signed with DC Entertainment for Batman branded gambling games, to tie in with both the new Batman movie and the previous one, coming this year and next.
Roger Raatgever, Chief Executive Officer, Microgaming is quoted as saying "The Batman films are one of the most famous film series in the world, with Batman's logo internationally recognised. To play our part in supplying online gaming software based on such a major and popular franchise is a great success for Microgaming, and our market-leading technology will ensure that the online slot games we produce for The Dark Knight and The Dark Knight Rises are reflective of the iconic nature of this brand."
Something also being considered by a manufacturer of men's underwear in Malaysia, who have taken to marketing them as a solution to erectile dysfunction, and using the Superman name and trademark to hammer the message home. and are covering every square inch of local towns to make sure everyone knows about it. Now, including Warner Bros lawyers. Amy E Genkins? This one's all yours…