Posted in: Comics, Recent Updates | Tagged: C.B. Cebulski, c2e2, c2e2 2018, Comics, diamond retailer summit, diamond retailer summit 2018, HRL, marvel, Marvel Comics

How Marvel Plans to Increase Orders on Fresh Start Comics

Published Sat, 07 Apr 2018 10:00:51 -0500

by Rich Johnston

Last updated Sat, 07 Apr 2018 11:42:20 -0500

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At the Diamond Retail Summit held on Thursday in Chicago, Marvel EIC C.B. Cebulski presented a new scheme that, for certain launches, will let retailers delay payment to Diamond and Marvel, helping retailer cashflow. On Friday, Bleeding Cool reported the specific details: this will apply to retailers who hit the highest discount mark on ordering a title, based on previous orders. So you can get the deal — but you have to order a lot.

To demonstrate, here are some recent deals on upcoming Marvel Fresh Start relaunches, as well as the amount retailers need to order to get that highest discount level. These levels sometimes change after initial solicitation, but this is where they currently stand.

Tony Stark Iron Man #1, meet or exceed 250% of your total orders of Invincible Iron Man #599
Deadpool #1 meet or exceed 250% of your total orders of Despicable Deadpool #298
Thor #1 meet or exceed 250% of your total orders of Mighty Thor #704
Immortal Hulk #1 meet or exceed 250% of your total orders of Avengers #684
Doctor Strange #1 meet or exceed 250% of your total orders of Doctor Strange #388
Avengers #1 meet or exceed 350% of your total orders of Avengers #680
Avengers #2 meet or exceed 250% of your total orders of Avengers #680
Black Panther #1 meet or exceed 250% of your total orders of Black Panther #172
Venom #1 meet or exceed 250% of your total orders of Amazing Spider-Man Venom Inc Omega #1
Amazing Spider-Man #800 meet or exceed 175% of your total orders of Amazing Spider-Man #796

It's under these conditions that the delayed/extended billing will apply for Fantastic Four #1 and Captain America #1. There will also be variant covers that will be able to be accessed by retailers who hit these order levels, to help increase their orders even more. Cebulski has said he's not a fan of tiered variant covers, but that this is out of his control. However, thanks to retailer input, the requirement levels have been lowered somewhat.