Posted in: Comics, Speculator Corner | Tagged: Comics, dc, fairest, new deadwardians, saucer country, vertigo

DC To Support Vertigo Relaunch With Ordering Incentives And Variant Covers

Published Wed, 28 Dec 2011 17:00:23 -0600

The backbone of the success of the DC Relaunch was the publisher offering retailers incentives to order more of the comics, so they could be easily bought off the shelf when the media promotions hit. Variant covers, extra discount, returnability, it enabled retailers to take more of a risk, and in some cases reap the rewards. It is unlikely a book like Animal Man would have caught on quite so quickly if there weren't plenty of copies for people to try when they read the rewards.

In March, DC's mature readers imprint, Vertigo, is having a mini-relaunch of its own with four new series starting, Fairest, Saucer Country, The New Deadwardians and Dominique Laveau: Voodoo Child.

Firstly, DC are significantly increasing the discount on retail price that retailers receive on those four first issues, to encourage them to order more copies, with a reduced risk – and a chance of making greater profit.

Retailers who order 150% of Fairest #1 compared to Fables #111, will alos be able to get increased discount on any Fables trade paperbacks they order in that month.

The four titles will also come with a 1:10 variant cover for their first issues – Fairest by Phil Jimenez, Saucer Country by Sean Murphy, Dominique Laveau: Voodoo Child by Rafael Grampá and The New Deadwardians by Cliff Chiang – which may encoyrage retailers to up the orders – and certainly round them up to the nearest ten.

It may not quite be the returnability that the majority of the new 52 still enjoy, but it's should hopefully be a way to make sure those titles are all on the shelf of most comic shops, one each week of March.

Enjoyed this? Please share on social media!