I've been following the story of DC Comics getting a new logo for a month or so but, as with Watchmen 2, it's only when you provide actual visuals that anyone sits up and takes notice. Such as Fark did today.
One of the problems with reporting the trademark registration of the new DC Comics and DC Entertainment logo with the US government was the low quality visuals registered on the site. You just couldn't get a proper look at the wee beastie.
On the European equivalent however, it's a whole different story. It's still in black and white for trademark purposes, not tying it down to one colour scheme, and it's also not animated, but at least we get a proper look at the thing.
So, here for the first time, are the new DC Comics and DC Entertainment logos in higher resolution.
As well as the many many things it is registered for, far more than with the US government. My favourites are goods made of whalebone, cases for personal hygiene products and nautical apparatusm but you'll have your own. Enjoy.
Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices; Cosmetics, namely lipstick, lip gloss and non-medicated lip balm; mascara; nail enamel; face powder, face cream, skin lotion and skin gel; body powder; bath oil, bath gel and non-medicated bath salts; hand cream and lotion; body cream and lotion; sunscreen preparation, namely cream and lotion; shaving cream and after-shave lotion, skin cleanser and non-medicated body soaks; body deodorant, cologne and perfume; soaps, namely, liquid bath soap, gel soap and bar soap; toothpaste; detergent soap, namely, liquid and powder; fabric softener; deodorant soap, skin soap; and shampoo and shampoo conditionerdeodorant soap, skin soap; essential oils, hair lotions; toothpaste; mouthwash; non-medicated toilet preparations; bubble bath; shower gel; body cream and lotion; cosmetics all for sale as part of a kit; sachets for perfuming linen; makeup all for sale as part of a kit; nail enamel; nail care and manicure kits (cosmetics); emollient preparations and substances; essential oils, massage oils and lotions all for sale as part of a kit; sun-tanning preparations; sunscreen preparations, namely cream and lotion.
Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic food and substances adapted for medical or veterinary use, food for babies; dietary supplements for humans and animals; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicidesPharmaceuticals, namely vitamins and mineral supplements; adhesive bandages; food for babies; air fresheners; vitamins; drinks predominantly of vitamins; health food supplements made principally of vitamins; pharmaceutical preparations containing vitamins; vitamin and mineral supplements; preparations consisting of mixtures of vitamins and minerals; adhesive plastic and cloth bandages for skin wounds; alcohol for topical use; baby aspirin.
Common metals and their alloys; metal building materials; transportable buildings of metal; materials of metal for railway tracks; non-electric cables and wires of common metal; ironmongery, small items of metal hardware; pipes and tubes of metal; safes; goods of common metal not included in other classes; ores.; Metal key holders, metal key rings, metal key chains, metal key clips and metal money clips; identification bracelets made of metal and non-precious metal bracelets; metal piggy banks; decorative metal boxes, jewellery boxes made of metal/non-precious metal; letter boxes made of metal; figurines of common metal; and decorative tin cans (made of non-precious metal).
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software; fire-extinguishing apparatus; Motion picture films featuring comedy, drama, action, adventure and/or animation, and motion picture films for broadcast on television featuring comedy, drama, action, adventure and/or animation; audio video discs, and digital versatile discs featuring music, comedy, drama, action, adventure, and/or animation; stereo headphones; batteries; cordless telephones; CD players; CD ROM computer game discs; telephone and/or radio pagers; compact disc players; radios; mouse pads; eyeglasses, sunglasses and cases therefore; game equipment sold as a unit for playing a parlor-type computer game; downloadable software for use in playing online computer games, downloadable computer game software; Computer game software for use on mobile and cellular phones; video and computer game programs; video game cartridges; computer and video games which are designed for hardware platforms, namely, game consoles and personal computers; CD-ROM and digital versatile computer game discs and computer programs, namely, software linking digitized video and audio media to a global computer information network; downloadable audio-visual media content in the field of entertainment featuring animated motion pictures, television series, comedies, and dramas; computer software, namely, computer software for streaming audio-visual media content via the Internet, computer software for streaming and storing audio-visual media content, downloadable audio and video players for media content with multimedia and interactive functions, video search and annotation software, content protection software, database management software, database synchronization software; computer programs for accessing, browsing and searching online databases, software that enables users to play and program entertainment-related audio, video, text and multi-media content; computer application software for streaming and storing audio-visual media content; computer application software for streaming audio-visual media content via the Internet; downloadable computer software for streaming audio-visual media content via the Internet; downloadable computer software for streaming and storing audio-visual media content; downloadable publications in the nature of books featuring characters from animated, action adventure, comedy and/or drama features, comic books, children's books, strategy guides, magazines featuring characters from animated, action adventure, comedy and/or drama features, coloring books, children's activity books and magazines in the field of entertainment; cellular telephone accessories, namely hands-free accessories, cellular telephone covers and cellular telephone face covers; encoded magnetic cards, namely, phone cards, credit cards, cash cards, debit cards and magnetic key cards; and decorative magnets.
Vehicles; apparatus for locomotion by land, air or water; Bicycles, tricycles and children's car seats (automobile safety seats for children), car straps, seat belt, shoulder straps, automobile seat covers, windscreens for automobiles, sun-blinds adapted for automobiles (automobile sunvisors).
Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments; Clocks; watches; jewellery, namely bracelets, ankle bracelets, brooches, chains, charms, cuff-links, earrings, lapel pins, necklaces, ornamental pins, pendants and rings, belt buckles; alarm clocks; desk clocks; alarm watches; sporting watches; costume jewellery; tie pins; tie clips; action figures (decorative) of precious metal; figurines of precious stones; figurines coated with precious metal; adhesive wall decorations of precious metal; amulets; cases for clocks, watches or jewels; cases and containers of precious metal; coins.
Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks; Printed matter and paper goods–namely, books featuring characters from animated, action adventure, comedy and/or drama features, comic books, children's books, strategy guides, magazines featuring characters from animated, action adventure, comedy and/or drama features, coloring books, children's activity books; stationery, writing paper, envelopes, notebooks, diaries, note cards, greeting cards, trading cards; lithographs; pens, pencils, cases therefor, erasers, crayons, markers, colored pencils, painting sets, chalk and chalkboards; decals, heat transfers; posters; adhesive plastic film with removable paper for mounting images for decorative purposes; mounted and/or unmounted photographs; book covers, book marks, calendars, gift wrapping paper; paper party favors and paper party decorations–namely, paper napkins, paper place mats, crepe paper, invitations, paper table cloths, paper cake decorations; printed transfers for embroidery or fabric appliqués; printed patterns for costumes, pajamas, sweatshirts and t-shirts; printed publications, pamphlets, brochures, newspapers, journals and magazines, manuals, magazines, printed matter and paper goods, namely, maps; paper doilies, paper hats.
Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and travelling bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; Athletic bags, baby backpacks, backpacks, beach bags, book bags, diaper bags, duffel bags, gym bags, tote bags, coin purses, fanny packs, knapsacks, waist packs, shopping bags; umbrellas; wallets; accessories made of leather, namely wallets, handbags and belts; leather bags; school bags; shoulder bags; shoe bags; shopping bags; towelling bags; toiletry bags; weekend bags; work bags; purses; chain mesh purses, not of precious metal; change purses; clutch purses; cosmetic purses; evening purses; leather purses; purses, not of precious metal; wallets; parts and accessories for all of the aforementioned.
Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics; Plastic license plate frames, sleeping bags, plastic bibs, plastic cake decorations, non-metal key chains, chair pads, deck chairs, non-metal money clips, corks for bottles, drinking straws, picture frames, pillows and seat cushions, booster seats, infant walkers, bassinets, high chairs, hand-held fans, decorative mobiles, snow globes, and soft-sculpture wall decorations; office furniture; photograph frames; photograph frames of metal, wood or paper; wall plaques; key cards (not encoded); curtain holders, hooks, rails, rings, rods, rollers and tie-backs; bamboo, bamboo curtains and bamboo blinds; bead curtains; blinds; jewellery boxes; storage containers; trunks and chests; cabinets; chairs; desks and tables; dressing tables; easy chairs; beds and waterbeds; bedding (not including linen); bed fittings not of metal; bedsteads; furniture screens; clothes hooks and coat hangers; coat stands; garment covers; divans; mats; mattresses; support pillows for use in baby car safety seats; support pillows for use in baby seating; sleeping bags; door fittings and door furniture; drinking straws; flower stands; footstools; hat stands; display boards; bottle caps not of metal; bottle casings of wood; bottle racks; magazine racks; plate racks; mirror tiles; trays not of metal; containers of wood and of plastic; playpens for babies; mobiles; cots; cradles and cribs; chimes; inflatable publicity objects; statuettes and figurines of wood, wax, plaster and of plastic; works of art of wood, wax, plaster and of plastic.
Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steelwool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes; Glass, ceramic and earthenware goods, namely, bowls, plates, coffee cups, and cups; beverage glassware, namely, jugs, mugs and drinking glasses; sugar and creamer sets; infant cups; cookie jars; ceramic, glass and china figurines; toothbrushes; non-electric coffee pots not of precious metal; lunch boxes; lunch pails; wastepaper baskets; ice buckets; plastic buckets; shower caddies; cake molds; serving utensils, namely, pie servers, cake turners, spatulas, scrapers, and cake servers; canteens; plastic coasters; thermal insulated containers for food or beverages; cookie cutters; cork screws; water bottles sold empty; decanters; drinking flasks; gardening gloves; rubber household gloves; and dinnerware, namely, paper plates and paper cups; oven mitts; demitasse sets consisting of cups and saucers; plastic coasters; cocktail shakers; thermal insulated containers for food or beverages; cork screws; corn cob holders; decanters; drinking flasks; cutting boards; bottles, sold empty; bottle openers; cookie cutters; pans; kettles; dishes; plates not of precious metal; buckets; champagne buckets; shower caddies, not of precious metal; tea caddies, not of precious metal; soap boxes; vacuum bottles; hair combs; powder compacts sold empty; non-metal decorative boxes; hair brushes; cake molds; coffee cups; coffee mugs; napkin holders; towel holders; non-metal piggy banks; plastic cups; salt shakers; pepper pots; shoe horns; toothbrushes; toothbrush cases; waste baskets; incense pots; serving trays not of precious metal; serving utensils, namely, cake turners, spatulas, scrapers and cake servers; vases not of precious metal; cases for personal hygiene products; toilet cases; candlestick holders not of precious metal; chopsticks; parts and accessories for all of the aforementioned; combs and sponges; brushes (other than paint brushes); brush-making materials; instruments and material for cleaning purposes; steel wool; unworked or semi-worked glass (excluding glass used in building); plastic water bottles; dusting brushes; brushes for clothes; bathroom pails; cake molds; plastic coasters; coffee cups; all purpose containers; window dusters.
Textiles and textile goods, not included in other classes; bed covers; table covers; Bath linens, namely, bath towels and wash cloths; bed linens, namely; bed blankets, bed canopies, bed pads, bed sheets, bed spreads, pillow cases, comforters, duvet covers, mattress covers, dust ruffles, blankets, throws, crib bumpers, and pillow shams; textile wall hangings; curtains; draperies; cotton, polyester and/or nylon fabric; linen; kitchen linens, namely, barbecue mitts, cloth napkins, dish cloths, fabric table cloths, kitchen towels, fabric place mats, oven mitts, washing mitts, fabric table runners, pot holders and cloth coasters; handkerchiefs, quilts, and golf towels; rugs; travelling rugs; lap rugs; quilts, canopies; sleeping bags (sheeting); cloth; fabric; table covers and table linen; place mats; napkins, serviettes and table runners; kitchen linens, namely, barbecue mitts, cloth doilies, cloth napkins, dish cloths, fabric table cloths, kitchen towels, fabric place mats, curtain holders of cloth; banners; household linen; covers for cushions; loose covers for furniture; shower curtains.
Clothing, footwear, headgear; Clothing for men, women and children – namely, shirts, t-shirts, sweatshirts, jogging suits, trousers, pants, shorts, tank tops, rainwear, cloth baby bibs, skirts, blouses, dresses, suspenders, sweaters, jackets, coats, raincoats, snow suits, ties, robes, hats, caps, sunvisors, gloves, belts, scarves, sleepwear, pajamas, lingerie, underwear, boots, shoes, sneakers, sandals, socks, booties, slipper socks, swimwear and masquerade and Halloween costumes and masks sold in connection therewith.
Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees; Toys and sporting goods, including games and playthings-namely, action figures and accessories therefor; playsets for action figures; toy furniture; plush toys; balloons; bathtub toys; ride-on toys; equipment sold as a unit for playing card games; toy vehicles; dolls; flying discs; electronic hand-held game unit; game equipment sold as a unit for playing a board game, a card game, a manipulative game, a parlor game and an action type target game; stand alone video output game machines; jigsaw and manipulative puzzles; paper face masks; skateboards; ice skates; water squirting toys; balls-namely, playground balls, soccer balls, baseballs, basketballs; baseball gloves; swimming floats for recreational use; kickboard flotation devices for recreational use; surfboards; swim boards for recreational use; swim fins; toy bakeware and toy cookware; toy banks; toy snow globes; paper party hats; and Christmas tree ornaments.
Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk and milk products; edible oils and fats; Processed and dried vegetables; processed and dried fruits, processed ginseng; raisins, fruit salads, fruit jellies, marmalade; preserved onions, preserved olives; crystallized fruits; vegetable and fruit juices for cooking; jams, chocolate nut butter, cocoa butter and peanut butter; canned fruits and vegetables; pickles; soybean-based food beverage used as a milk substitute; frozen fruits and vegetables; potato chips; processed and dried meat; meat; milk; seafood; and margarine; foodstuffs in the form of snack foods; snack foods made from meat; snack foods made from pre-cooked vegetables; snack foods made from eggs; corn snacks (other than confectionery); potato snacks; potato chips; potato crisps; cheese; cheese in the form of dips, spreads and sticks; milk shakes; dairy products for making milk shakes; preparations for making milk shakes; prepared meals, prepared cooked meals, prepared frozen meals, all included in class 29.
Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations made from cereals; bread, pastry and confectionery; ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar, sauces (condiments); spices; ice; Cookies, bases for making milkshakes, breakfast cereal, bubble gum, cake decorations made of candy, chewing gum, frozen confections, crackers, frozen yogurt, ice cream, pretzels, peanut butter confectionery chips, malt for food; soybean malt; malt biscuits; sugar confectionery, namely candy, candy bars, candy mints, candy coated and caramel popcorn, and candy decorations for cakes; edible decorations for cake; rice cakes; pastilles; pastries; biscuits and bread; coffee beverages with milk; cocoa beverages with milk, chocolate-based beverages, coffee and coffee-based beverages, cocoa and cocoa-based beverages; tea, namely, ginseng tea, black tea, green tea, oolong tea, barley and barley-leaf tea; meat tenderizers for household purposes; binding agents for ice-cream; sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, ices; pasta; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, fruit sauces, sauces (condiments); spices; ice; cookies, chocolate; chocolate confectionery; chocolate decorations for Christmas trees; cakes; cake preparations; edible decorations for cake; popcorn; flavoured popcorn; cereal based snack foods; crisp snack food products; crispbread snacks; prepared savory foodstuffs in the form of snack foods; flour based savory snacks; corn chips; tortillas; prepared meals, prepared cooked meals, prepared frozen meals, all included in class 30; canned pasta foods.
Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages and fruit juices; syrups and other preparations for making beverages; Vegetable juice for beverages; sweet drinks prepared with rice and malt, fruit powder, fruit syrup, concentrated fruit juice; lemonades and syrup for lemonade; cola syrup; powders for effervescing beverages; pastilles for effervescing beverages; non-alcoholic beverages, namely soft drinks, fruit nectars; fruit juices, fruit drinks, fruit flavored soft drinks, fruit punch, seltzer water, soda water, drinking water and sports drinks; preparations for making aerated water and juice; mineral and spring water; mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages; vegetable juice for beverages.
Advertising; business management; business administration; office functions; Retail store services and on-line retail store services featuring consumer goods, namely, clothing, toys, sporting goods, household linen, household tableware, housewares, carrying bags and packs, wallets, paper goods, writing instruments; jewellery and watches and consumer electronics; Compiling of information into computer databases; Marketing, advertising and promotion services; market research and information services; advertising services, namely, promoting the goods and services of others via computer and communication networks; operating on-line marketplaces for sellers of goods and/or services; online retail store services featuring digital media, namely, pre-recorded digital sound, video and data recordings featuring music, text, video, games, comedy, drama, action, adventure or animation; promoting the goods and services of others over the Internet; providing on-line computer databases and on-line searchable databases in the field of entertainment; on-line advertising and marketing services; providing and rental of advertising space on the Internet; providing on-line auction services; comparison shopping services, namely providing commercial information and advice for consumers and providing price comparison services; business management; business administration; office functions; advertising and promotion provided on-line from a computer data base or the Internet; provision of space on web sites for advertising goods and services; market surveys; analysis of advertising response and market research; Retail services and on-line retail services for perfumery, essential oils, cosmetics, hair lotions, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, data processing equipment and computers, precious metals and their alloys and goods in precious metals, jewellery, precious stones, motion picture films, vinyl records, audio tapes, audio-video tapes, audio video cassettes, audio video discs, digital versatile discs, stereo headphones, cordless telephones, hand-held calculators, audio cassettes and CD players, CD ROM games, hand-held karaoke players, video cassette recorders and players, compact disc players, digital audio tape records and players, electronic diaries, radios, audio tapes sold together with booklets, game equipment for computer games, video and computer game programs, video game cartridges and cassettes, downloadable sound, music, image, video and game files, digital media, namely downloadable audio-visual media content, downloadable publications in the nature of books and magazines, horological and chronometric instruments, paper, cardboard and goods made from these materials, printed matter, bookbinding material, photographs, stationery, adhesives for stationery or household purposes, artists' materials, paint brushes, office requisites, instructional and teaching material, leather and imitations of leather, and goods made of these materials, trunks and travelling bags, umbrellas, parasols and walking sticks, furniture, mirrors, picture frames, goods of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics, household or kitchen utensils and containers, combs and sponges, brushes, unworked or semi-worked glass, glassware, porcelain and earthenware, textiles and textile goods, bed and table covers, footwear, headgear, games and playthings, gymnastic and sporting articles, decorations for Christmas trees, meat, fish, poultry and game, meat extracts, preserved, frozen, dried and cooked fruits and vegetables, jellies, jams, compotes, eggs, milk and milk products, edible oils and fats, coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee, flour and preparations made from cereals, bread, pastry and confectionery, ices, honey, treacle, yeast, baking-powder, salt, mustard, vinegar, sauces (condiments), spices, ices, beers, mineral and aerated waters and other non-alcoholic drinks, fruit drinks and fruit juices, syrups and other preparations for making beverages.
Telecommunications; Providing on-line facilities for real-time interaction with other computer users concerning topics of general interest; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users; electronic transmission and streaming of digital media content for others via global and local computer networks and via mobile telephones, smartphones and other mobile communications devices; streaming of audio and video material on the internet and via mobile telephones, smartphones and other mobile communications devices; transmission of downloadable audio-visual media content in the nature of full-length, partial-length, and clips from motion pictures, television programming, and videos; video-on-demand transmission services; enabling users of mobile telephones, smartphones and other mobile communications devices to communicate with each other; telecommunications. telecommunications services; chat room services; portal services; e-mail services; providing user access to the Internet; radio and television broadcasting.
Education; providing of training; entertainment; sporting and cultural activities; Entertainment services, namely, providing online video games, providing online computer games, providing temporary use of non-downloadable video games; Production of video and computer game software; entertainment services in the nature of live-action, comedy, drama, animated, and reality television series; production of live-action, comedy, drama, animated and reality television series; distribution and display of live-action, comedy, drama and animated motion picture theatrical films; production of live-action, comedy, drama and animated motion picture theatrical films; theatrical performances both animated and live action; Internet services providing information via an electronic global computer network in the field of entertainment relating specifically to games, music, movies, and television; providing a web site featuring film clips, photographs and other multimedia materials; providing news about current events and entertainment, and information related to education and cultural events, via a global computer network; and providing information for and actual entertainment via an electronic global communications network in the nature of live-action, comedy, drama and animated programs and production of live-action, comedy, drama and animated motion picture films for distribution via a global computer network; providing a computer game that may be accessed by a telecommunications network; and electronic publishing services, namely, publication of text and graphic works of others on-line featuring articles, novelizations, scripts, comic books, strategy guides, photographs and visual materials; amusement parks services; amusement park rides; live or pre-recorded shows and/or movies; entertainment and/or recreation information; entertainment club services; education and entertainment services provided via a global computer network; information relating to education and entertainment provided on-line from a computer database or the Internet; electronic games services provided via a global computer network; providing on-line publications (non-downloadable); on-line publication of electronic books and journals (non-downloadable) publication and distribution of printed media and recordings; provision of live entertainment; production of live entertainment; audio-visual display presentation services for entertainment purposes; organising of events, exhibitions and shows for entertainment purposes; production of audio entertainment; production of entertainment shows featuring dancers and singers; provision of entertainment services on cruise ships; video arcade services; providing amusement arcade services; theme park services; amusement park services with a theme of films; amusement park services with a theme of radio productions; amusement park services with a theme of television productions; education and training services relating to the establishment, operation, administration, management and conduct of amusement and theme parks; movie studios; recording studio services; television entertainment; cinema services; providing cinema and theatre facilities; rental of cinematographic and motion picture films; distribution of cinematographic and motion picture films; editing of cinematographic and motion picture films; showing of cinematographic and motion picture films.