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What Do You Do With Hundreds Of Copies Of Unsold Unity #1?

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Edward Greenberg of the Collector's Paradise stores writes, regarding the Unity #1 3D cover offer from Valiant that we covered in depth.

The Valiant 3D cover in exchange for non-returned books is a great idea. Our order for Unity #1 was pretty big, 1000 copies. We kept most of them to get 3D covers which we pre-sold to cover costs. That made the books pretty much free. So we were trying to figure out a promotion to use them to get more people to read Unity.

Well, we also ordered a lot of Unity #2 and #3 (70% and 50% of Unity #1 orders) to make them returnable too (why not, right?)

The promotion we came up with solves a lot of problems.

We are giving out FREE UNITY #1 to any customer who wants a copy, with a coupon inside (attached) that says :

If you like this Unity #1, bring back this coupon, Buy Unity #2 and get a FREE Unity #3.

It's a great way to get people to read #1, and if they like it, a great incentive (BOGOF) to get up to date. Now that they have read 3 issues, hopefully they are now a regular reader of that book, and everyone wins. And I don't have to return as many #2s and #3s.

I would love if other stores did the same as it promotes readership and leads to long term better sales.
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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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