Activision Buy Candy Crush Developer King For $5.9 Billion

CandyCrushSaga

King have been one of the dominating forces in the mobile market for a long time. Candy Crush has been a mainstay on a lot of people's mobile devices for years, especially those who don't generally buy games.

Well, Activision have gone deep into their pockets to purchase the mobile company for $5.9 Billion. In the acquisition, Activision noted that the company has over half a billion in monthly users, bringing in a huge player base of casual players under the Activision banner.

This is obviously an obscene amount of money, and dropping this much on a company is a huge, huge investment. It does open up Activision to a whole new market they weren't reaching before, which is interesting. I don't claim to be a businessman though, and I assume Activision crunched the numbers on this one. Time will only tell how valuable this ends up being.

Enjoyed this? Please share on social media!

About Patrick Dane

Comments will load 8 seconds after page. Click here to load them now.