Now that season one is in the books, what are Archie Andrews' (K. J. Apa) feeling for Betty Cooper (Lili Reinhart)? He made them clear in the pilot, but he seemed to be doubting them in the finale. Executive producer Roberto Aguirre-Sacasa told EW.com:
There is always going to be some primal connection between Archie and Betty. They grew up together, they live across the street from each other, they were always the person they most confided in. Even if Betty had deeper feelings for Archie and Archie didn't, she still was his best friend and he still shared everything with her. Part of what's going on in that scene is Archie is realizing that he's been replaced by Jughead. That's a confusing thing for Archie to sort through. Does he regret what he said in the pilot? Who knows? Do I believe what he says to Veronica? 100 percent, I do. But feelings are messy and not cut and dry. These kids have been under an enormous amount of stress, so things get jumbled up.
The Betty-Archie-Veronica love triangle has been the back bone of the Archie series for decades. You have to believe that the writers of Riverdale are going to keep that going and shifting for as long as they can.