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New Trailer for Aardman's Early Man as a Moment Worth Paying For
I'm seeing this film with the kids on Sunday and will be embargoed to all hell, probably. As the movie is only released in the UK on the 26th January and in the US on the 16th February.
But the new Aardman movie Early Man is the latest film to receive an exclusive trailer from the Industry Trust's Moments Worth Paying For campaign, with the intention to combat film piracy.
The trailer features original footage made especially for the campaign, including the characters, caveman Dug and his trusty friend Hognob using a tablet and visiting the cinema – highlighting that whether it's at home, on the move or in the cinema, a quality experience is worth paying for.
The Industry Trust's consumer education campaign continues to deliver its core message: inspiring audiences to choose the big screen experience. Like others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.
