About 
A24 has released the final trailer and images from David Lowery's Mother Mary, which opened in limited release last week and goes wide this weekend.
Posted in: Movies, Universal | Tagged: the odyssey
The Odyssey: An NBA Playoffs Commercial Blends Basketball With an Epic
Universal has released a new crossover commercial between the NBA playoffs and The Odyssey because that combo makes total sense. It will be released in theaters on July 17, 2026.
Article Summary
- Universal unveils a crossover NBA Playoffs commercial for The Odyssey, hitting theaters July 17, 2026.
- The campaign blends basketball with Homer’s epic, aiming to grab summer blockbuster attention.
- Marketing mashups of movies and sports events keep recurring, though this one is awkward to say the least.
- The Odyssey stands as Universal’s key summer film, backed by an all-star cast and IMAX presentation.
These marketing stunts are always somehow the most cringe thing on the internet, yet they continue to happen every year without fail. Sometimes, movies are paired with big sporting events, and it makes at least a little sense, or at least, it seems like the connection isn't weird. However, this one is weird because trying to blend the NDA with an epic poem that should have been required reading for more of you in grade school doesn't quite flow. Universal has a whole pile of movies coming out this summer, so why The Odyssey of all films? We know why, because this is going to be the big film for the studio, and they are leaning in as far as possible. Universal released a new marketing spot for the NBA playoffs and The Odyssey.
The Odyssey: Summary, Cast List, Release Date
It was never a myth, it's a legacy. A film by Christopher Nolan, The Odyssey is in theaters July 17, 2026.
Christopher Nolan's next film, The Odyssey, is a mythic action epic shot across the world using brand new IMAX® film technology. The film brings Homer's foundational saga to IMAX® film screens for the first time and opens in theaters everywhere on July 17, 2026.
-
- Matt Damon attends Apple Original Films 'The Instigators' premiere at Jazz at Lincoln Center in New York on July 31, 2024. Editorial credit: lev radin / Shutterstock.com
-
- Santiago de los Caballeros Dominican Republic; Oct, 22, 2022: The Odyssey book on a bookshelf with other classic literature pieces. Editorial credit: Paola Paulino / Shutterstock.com
-
- February 10, 2024: Christopher Nolan at the 76th Annual Directors Guild Awards at the Beverly Hilton. Editorial credit: Featureflash Photo Agency / Shutterstock.com
The Odyssey stars Matt Damon, Tom Holland, Anne Hathaway, Robert Pattinson, and Lupita Nyong'o, with Zendaya and Charlize Theron.
The Odyssey is produced by Emma Thomas and Christopher Nolan for their company, Syncopy. The executive producer is Thomas Hayslip.
Enjoyed this? Please share on social media!
Stay up-to-date and support the site by following Bleeding Cool on Google News today!
