Posted in: Nerd Food, Pop Culture | Tagged: Almave, lewis hamilton, mezcal

Lewis Hamilton is Launching a Non-Alcoholic Mezcal: Almave

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today

Published Fri, 08 Aug 2025 08:02:04 -0500

by Gavin Sheehan

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Article Summary

Lewis Hamilton and Iván Saldaña have launched Almave, a non-alcoholic mezcal crafted from Espadin agave.
Almave uses traditional mezcal methods, including pit-roasting agave and volcanic water, for authentic flavor.
The lineup includes Almave Ámbar, Blanco, and Humo, all perfect for creating sophisticated virgin cocktails.
Almave aims to redefine non-alcoholic spirits with smoky depth and innovation for modern drinkers.

F1's Lewis Hamilton and master distiller Iván Saldaña have come together to make a brand new beverage, as they are making a non-alcoholic mezcal called Almave. The short story behind this is that while Hamilton does enjoy a tequila, he wanted an alternative that "allowed him to live a busy life without restraint." So the two have come together to make the first non-alcoholic spirits brand that follows the same processes as tequila and mezcal. They're offering up three different options with Almave Ámbar, Almave Blanco, and Almave Humo, serving as a perfect mixing ingredient to make virgin cocktails that still feel like they have a kick. We have more details and a couple of quotes from today's reveal from both men.

Lewis Hamilton is Launching a Non-Alcoholic Mezcal: Almave — Credit: Almave

Almave Distilled Non-Alcoholic Agave Spirit

Made with Espadin agave harvested from the foot of the Popocatépetl volcano in Puebla, Mexico, Almave Humo features rich and smoky depth that consumers expect from a fine mezcal, without the alcohol, creating an elevated, authentic drinking experience. Entering an entirely new category, Almave Humo not only fills a significant whitespace in the market but also redefines the non-alcoholic landscape through the adaptation of the time-honored method of mezcal production. This process includes pit-roasting the agave piñas in a traditional oven with fire and volcanic stones, and utilizing water from the distillery's well, enriched with complex flavors from the surrounding volcanic soil.

: Credit: Almave

: Credit: Almave

"We've found that many agave spirit drinkers begin with tequila, then learn about mezcales as they gain a curiosity and appreciation that inspires them to venture further into the world of agave spirits," said Iván Saldaña, Almave's Master Distiller and a Co-Founder of Casa Lumbre Spirits. "Almave Humo offers distinct, smoky notes for those seeking complex cocktails while embracing a lifestyle beyond proof. Our contributions to the NA category have proven that we are pioneering a new drinking culture that meets the needs of today's evolved consumer. It's been such a rewarding and eye-opening experience expanding Almave's portfolio, and I'm looking forward to building upon our innovation for what's to come next."

"Ivan and I have been talking about exploring further into the discovery of mezcal since launching Almave, so I'm super excited that we're now bringing Almave Humo to the table," said Co-founder Lewis Hamilton. "I've learned so much from Ivan's dedication to agave, and I'm proud of what we've achieved with this latest innovation. I think Almave drinkers will really enjoy the unique, smoky taste of Almave Humo, and I'm excited to see how they incorporate it into their gatherings, celebrations, and beyond."

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