Posted in: Nerd Food, Pop Culture | Tagged: 100 Grand, Baby Ruth, Butterfinger, Ferrero, Ice Cream Bars, Wells Enterprises
Nerdy Food: Butterfinger, Baby Ruth, and 100 Grand Get Ice Cream Bars
Three new ice cream bar flavors are hitting the market from names you know, as Butterfinger, Baby Ruth, and 100 Grand all have new options
Article Summary
- Butterfinger, Baby Ruth, and 100 Grand debut as new frozen ice cream bars in grocery freezer aisles.
- Each bar is crafted to capture the signature crunch and flavor of its original candy counterpart.
- Ferrero and Wells Enterprises collaborated to launch these nostalgic candy-inspired treats.
- Perfect for summer, these bars target both loyal fans and a new generation of snack seekers.
Ferrero and Wells Enterprises have revealed a new set of ice cream bar flavors coming out, as they have made versions for Butterfinger, Baby Ruth, and 100 Grand. Some of these flavors were making the rounds on social media a short time ago as people made at-home recipe versions of them from scratch. But now you have the genuine article as they have taken what's good in all three and transformed them into quick freezer snacks, just in time for Summer. We have more details about them from the company below, as well as a couple of quotes from both entities about this new frosty fusion, as they should be hitting the freezer section of grocery stores now.

Pick Your Favorite Candy Bar In Ice Cream Form: Butterfinger, Baby Ruth, and 100 Grand
These multisensory moments are defining snackability across food culture, social channels, and everyday moments. Each ice cream bar is built around the signature textural identity that has made its candy counterpart a cultural icon:
- Butterfinger Ice Cream Candy Bar features rich Butterfinger-flavored ice cream layered with the brand's iconic crispy peanut-butter crunch and blanketed in a smooth chocolatey coating. The crispety, crunchety peanut-buttery one-of-a-kind experience hits immediately, and doesn't quit.
- Baby Ruth Ice Cream Candy Bar offers chewy nougat-flavored ice cream packed with whole roasted peanuts and ribboned with flowing caramel, all encased in a decadent chocolatey shell. Every bite delivers a distinct and evolving sensory experience — chew layered on crunch layered on caramel.
- 100 Grand Ice Cream Candy Bar delivers luxuriously creamy caramel-flavored ice cream embedded with crispy crunchies and finished with an additional layer of rich caramel beneath a chocolatey shell that makes every bar a complete sensory event from first bite to last.
- Credit: Ferrero
- Credit: Ferrero
- Credit: Ferrero
"Butterfinger, Baby Ruth, and 100 Grand have built loyal followings for a reason. These are brands with real equity and deeply devoted fans. Bringing them into the freezer aisle wasn't just a product decision; it was a brand one. We saw an opportunity to meet fans in a new occasion, deepen their connection to brands they already love, and introduce them to a new generation of consumers who are discovering these icons for the first time," said Catherine Bertrac, Senior Vice President Marketing for Kinder and FMC North America at Ferrero.
"The ice cream bar category has long been defined by simplicity, including smooth coatings, uniform textures, and straightforward formats," said Isabella Chia, Chief Marketing Officer at Wells Enterprises. "With Butterfinger, Baby Ruth, and 100 Grand, we didn't just translate a candy bar into a frozen format. We engineered each bar from the inside out, starting with the texture that made those candies iconic and building up from there with real ice cream and quality ingredients that deliver on every bite."















