Mary Elizabeth Winstead starred in the 2016 film 10 Cloverfield Lane, the first major reveal that the production company Bad Robot was actively establishing their own sci-fi continuity that later became known as the Cloververse.
The film provided fans of the franchise with a new alien-centric story that strayed away from the epic destruction of Cloverfield[...]
Cloververse Archives
Films like Overlord or Underwater were even convincingly questioned about being connected to the Cloververse, so by returning in an official capacity, there's no doubt in my mind that the Cloverfield ARG campaign will return to some degree Though with that being said, there isn't a genuine need for a discreet campaign, it would just[...]