Panelists included Publisher Ted Adams (IDW), Writer/Producer Grace Randolph (Beyond the Trailer), Entertainment Marketer Francis Mao (Capcom), Author Rob Salkowitz (Comci-Con and the Business of Pop Culture), Bonfire Agency's Ed Catto, and Hero Complex's Jeff Dellinger.
Moderator Steve Rotterdam (also of Bonfire Agency) started by stating that Comic-Con is a strange time of year[...]