marketing Archives

Aub Driver, formerly of Dark Horse Comics and more recently working for Dynamite Entertainment, has been hired by  IDW Publishing as the new Director of Marketing Previously Keith Davidsen held the role of Director of Public Relations & Marketing until the long knives fell back in April. Aub Driver courtesy of IDW Driver holds a Master's in[...]

The comic market seems to be leaving basic marketing for comics behind Void Rivals #1 is the comic that I have gotten the most grief about this year The day and days after it came out, I had people upset I did not have more copies on hand so they could buy them What happened?[...]

When Marvel debuted their new slogan during the Diamond Retailer Summit at C2E2 Thursday, a lot of folks were taken aback by what seemed like an outdated

Rick and Morty co-creator Dan Harmon isn't exactly what you would call a "dabbler" in social media interaction, using it to regularly update fans on what's going on in his life both personally and professionally. One thing in particular Harmon has a reputation for: confronting critics online.

Courtesy of Bleeding Cool's Nick Kazden: As the Con started to wind down on Sunday afternoon, Bryan Tillman hit the stage full of energy to teach a crowd

There has been some debate over the marketing of the upcoming Wonder Woman but in a massive push today the warrior princess basically took over Times Square That is prime adverting space and when we say she took over we really mean she took over 📷 @GalGadot @PattyJenks & @WonderWomanFilm take over @TimesSquareNYC #TimesSquare #NewYork[...]

So it's kind of her coming to terms with this power and also fixing her relationship with her mother after their father passed away. BC: And then yesterday at your panel, you had spoken a bit about why you started BUÑO and how it was kind of a cry for diversity, could I get you to[...]

Per LeFavi, you build creditability and integrity while displaying your knowledge of the subject. If you thought your project was a lot of work, Miller reveals that you will need to spend as much time on marketing as you did on your project It's important that you invest your time and imagination Per Celaschi, "marketing is[...]

By Christopher Helton   Back at Gen Con, Pinnacle Entertainment Group announced that they were moving their Savage Worlds game books from having two sizes

By Chris Hood (This is Part Twenty Three of an ongoing series to help educate aspiring filmmakers on the process of making their first film. Previous

As I just said to my wife, "you know, if I applied for this job, I might just get it" to her response "we are not moving to San Diego just so it would be easier for you to go to Comic Con." She has a point. But if you disagree; IDW is actively seeking discussions with[...]

The Dark Knight Rises is the climax to Christopher Nolan's literary fiction superhero trilogy that has made even stuffed-shirt broadsheet film reviewers sit up and take notice. So at best, Spider-man is chasing the bottom step on the podium And with Prometheus, Skyfall and The Hobbit all threatening to do stellar business, even the Bronze medal[...]

Steve Rotterdam was Senior Vice President of Sales and Marketing at DC Comics Then, one day, he was not. Ed Catto is best known as the man behind the revival of Captain Action in both comics and toys, as well as working for Reed for the New York Comic Con. Together, they fight crime. No, sorry, together they[...]