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Vince McMahon Believes WWE Raw Ratings Will Bounce Back

WWE's popularity and ratings have been steadily declining since the late 1990s. In fact, there are only three things you can count in life: death, taxes, and the slow but inevitable decline of the ratings of WWE Monday Night Raw. Since the coronavirus pandemic began, ratings have been down for everything other than cable news, but especially so for Raw, which has hit record new lows in viewership for weeks in a row. The truth is, while the pandemic has contributed to the current dip, Raw's ratings have not gone up year over year for two decades. They rise seasonally around the time of WrestleMania, but each year it's a little bit lower than before.

WWE chairman Vince McMahon at the Wrestlemania Press Conference in New York's Hard Rock Cafe on March 26, 2008. Editorial credit: George Koroneos / Shutterstock.com
WWE chairman Vince McMahon at the Wrestlemania Press Conference in New York's Hard Rock Cafe on March 26, 2008. Editorial credit: George Koroneos / Shutterstock.com

Vince McMahon Hasn't Tapped Out on WWE Ratings

Vince McMahon, however, believes WWE is about to make a comeback. On the WWE first-quarter financial call yesterday, Vince said a lot of delusional things. For example, he claimed that the coronavirus pandemic has had little effect on WWE even while the company just laid off dozens of wrestlers and backstage talent. But perhaps the most delusional is the idea that Raw ratings are going to go back up. Wrestling Inc. transcribed McMahon's comments from the call, in which he blamed new talent for the drop.

So there's no audience and it's a different show, a completely different show. And I think we're going to get there. While we may be able to take this negative and already turn it into somewhat of a positive, as far as ratings and what have you are concerned. SmackDown has virtually been no change, very little. RAW has suffered, but not necessarily because of the environment, it's suffered because we bring in a lot of new talent and to RAW, and it takes a while to get these new talents over.

But Vince believes WWE will rise again.

We no longer have Brock Lesnar obviously, but we have a new champion and a lot of new performers coming in. So it takes a while. So that's the reason, and how you use those performers in this story or that story or what have you. So, with new talent it's just going to take a little while. I'm convinced though, that the RAW's ratings are going to bounce back considerably.

Is it any surprise Donald Trump chose this guy to be on his economy-restarting presidential task force? It would be great if WWE were to have a resurgence in popularity, but that's unlikely to happen until the company finds a way to make its programming feel less sterile.


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Jude TerrorAbout Jude Terror

A prophecy once said that in the comic book industry's darkest days, a hero would come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events. Sadly, that prophecy was wrong. Oh, Jude Terror was right. For ten years. About everything. But nobody listened. And so, Jude Terror has moved on to a more important mission: turning Bleeding Cool into a pro wrestling dirt sheet!
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