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When Tom Hiddleston First Encountered The New Look For Loki

It was the day of the Thor: The Dark World premiere in London's Leicester Square. Thanks to Skype, I'd been put in the line-up where I'd get to meet and talk to the talent. And I was there for Tom Hiddleston.

Earlier that day I'd been sent an advance copy of the next day's issue of Young Avengers, featuring the new look of Loki. And I wondered what his reaction might be, aged up from the child version of the character we'd seen for years.

But Tom Hiddlestone was late. He whooshed past everyone. So, because I was a little nimbler back then, and several shades of stupider,  I decided to jump the barrier, whizz around the security guards and take my chances.

Thankfully, because this is Britain, I wasn't tackled to the ground by Disney goons. Tom seemed genuinely delighted (or faked it very well) and this visual got picked up by the jumbo screens around the square so all the crowd could see what was going on.

It was quite a look.

Heading into the premiere, I did my best to post the resulting image to Bleeding Cool but the wi-fi failed me. Thankfully Mark was on hand to make up for my failings…

So if you want to know where Tom fell in love with a big horn/visible hair look of Loki?

We have that moment captured forever…

As the comic's writer Kieron Gillen would later say, regarding spoilers,

The thing you have to bear in mind as a creator is as much press as a story spoiler can get (including something being given away in Previews) a huge chunk of the comics audience don't follow everything. Or even anything. The first they see of a cover is the NEXT MONTH page. So while the people who are deeply embedded are pulling apart every hint, the majority simply aren't. As much as the noise online may give the impression otherwise, it's just not how it works. Hell, I still get people asking me since when Loki is a kid.

Our plan is simply to keep quiet and not add our own volume to the signal, and so the proportion of people who just follow us and not the rest of comics don't get infected. Unless it gets stapled to the chest of a movie star at a premier the day before the issue comes out and broadcast around the Internet at the speed of lust, we should be fine.

Sorry Kieron.

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