It all started in 1975. Before then, people would rather get some sun in the summertime, maybe even go swimming.But then Jaws gave us all two good reasons to stay off the beaches. Spielberg's record breaker managed to hold onto the number one slot for 14 straight weeks in the summer of '75 (eat that, Hunger Games) and the Blockbuster season was born.
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UPDATE: In a controversial move, the release date of GI JOE: Retaliation has been moved to March 2013. You can read all about it on the GI JOE tag.