Posted in: Collectibles | Tagged: Mountain Dew, Pepsi

Mountain Dew Gets Hard and Is Finally Starting to Hit Shelves

At long last! Every Mountain Dew fan's dream is now a reality as PepsiCo, and The Boston Beer Company announced the arrival of Hard Mountain Dew. This new alcoholic beverage takes the legendary soda back to its mixer spirits origins and turns it up a notch. This is the first major soft drink to take this leap, and there is plenty for Mountain Dew fans to get excited about, from flavors to contents. Four HARD MTN DEW flavors will be coming with Back Cherry, Watermelon, Original, and the hit flavor Baja Blast! Two versions will be offered with 24oz single-serve cans as well as a Mix Pack that features 12oz cans and all the flavors in one box. Each HARD MTN DEW will contain 5% ABV and will also have Zero Sugar with 100 calories each. Only three states are kicking off the launch with Florida, Iowa, and Tennessee, but more states will start to get them through 2022. Be sure to check out all of the new Dew below and be sure to enter the How Far Will You Go? Contest for a chance to win a one-of-a-kind Mountain Dew experience! Do the Dew!

"The Boston Beer Company today announced the launch of HARD MTN DEW®, a new alcoholic beverage featuring four bold flavors, including original MTN DEW®, Baja Blast®, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories per serving, HARD MTN DEW will offer adults of legal drinking age a delicious way to dial up the fun with a bite at 5% alcohol by volume (ABV). Available in 24oz. single-serve cans and 12-pack 12oz. can Mix Packs, HARD MTN DEW is rolling out now across Florida, Tennessee and Iowa – with expanded availability to be announced throughout 2022."

"The Boston Beer Company and PepsiCo share a passion for pushing boundaries and delivering innovative new beverages that meet the evolving demands of U.S. drinkers," said Lesya Lysyj, CMO of The Boston Beer Company. "HARD MTN DEW delivers on the bold, citrus flavors of the soft drink fans know and love, now with an added bite of 5% ABV." As part of the business arrangement, Boston Beer will develop and produce new HARD MTN DEW and Blue Cloud Distribution, Inc. a new entity, wholly owned by PepsiCo, is responsible for the wholesale operations of HARD MTN DEW, including sales, distribution and merchandising.

"If you're worried that HARD MTN DEW isn't available in your state yet and you can't wait to get a taste, HARD MTN DEW has your back. Through March 8, visit HowFarForHardDew.com to enter the How Far Would You Go? contest for the chance to win a trip to be among the first fans to taste HARD MTN DEW in Tennessee – the birthplace of the MTN DEW brand."

"To participate, tell us exactly how far you would travel and what lengths you would go to get your hands on HARD MTN DEW. The winning submission will receive a trip to Nashville, Tennessee for a one-of-a-kind HARD MTN DEW experience, including airfare, two nights lodging, transportation and a $1,000 spending allowance. To participate, entrants must be twenty-one years of age and be a U.S. resident. Full rules and regulations can be found here."

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