We ran a version of the story yesterday, revealing the big twist, but keeping it off the front page, off social media, only discoverable by people actively searching for it.
Today, USA Today have run that big twist, saying that it's a spoiler, but putting it in the headline. And the image in question as the front page image.
Oh yes, and calling it an exclusive too. Naughty.
UPDATE: ComicBook.com also spoiler headlining, is this a new trend?
The issue in question is followed by Batman #25, beginning the War Of Jokes And Riddles comic, told in flashback. Bruce telling Selina Kyle about his darkest moment…
But last month, Tom King shared this image…
— Tom King (@TomKingTK) May 17, 2017
Which might indicate we get an answer sooner than we might expect. Here's a preview of Batman #24… the first few pages – and then the final few pages.
And thanks to Kevin P. Sullivan!