Posted in: Comics | Tagged: Batman, beer, comic con, new york, NYCC

Batman Gets Drunk To Launch A Beer For New York Comic Con

Launching next month for the New York Comic Con is a new beer, The Defender from Brooklyn Brewery. It will be available at the show, and also from a number of local bars:

BROOKLYN
+ Barcade
+ Mugs Ale House
+ Kent Ale House
+ Pine Box Rock Shop
+ Nitehawk Cinema

QUEENS
+ Sunswick

MANHATTAN
+ Pony Bar (Hell's Kitchen & UES locations)
+ New York Beer Company
+ Beer Authority
+ Rattle N Hum
+ Ginger Man
+ Stout
+ Blind Tiger

And what kind of beer?

"

Once, a long time ago, benevolent Beer Gods bestrode the lands of the world, bringing wonderful beer and great happiness to the People. Collaborating joyously among themselves, the Beer Gods defended the pleasures of the table and promulgated the virtues of Flavor, Variety, Deliciousness, Versatility and Honesty in beer. And the People loved them for it.

But the Beer Gods were far too trusting – in truth, they were not without enemies. Out of the stygian depths of the Earth's crust rose a cabal of anti-Beer Gods, the Megaliths. Taking the peaceful Beer Gods by surprise, the warlike Megaliths cast a powerful spell that drove the Beer Gods down into the shadows. Flavorful beer vanished from the land, and the People wept. Their victory complete, the Megaliths sent among us the ghostly pale, thin tasteless beers known colloquially as "foam jobs". Blandness led to mediocrity, mediocrity led to hate, and hate led to suffering. And O, how the People suffered! They forgot the true taste of beer, the soft rustle of barley, the smell of hops.

And then, just as it seemed that the darkness had stamped out all good things, a new dawn rose over Brooklyn. A hero came to rescue the people from the iron grip of the Megaliths – The Defender! Spawned in deepest Brooklyn and robed in a cowl of shimmering amber, the Defender wielded the rich power of caramel malts, the sharpest unbreakable blade of pure hop bitterness and an incredible focused blast of hop aroma to shatter the Megalith's spell. The Beer Gods awoke to find themselves forever shielded within the hearts of the People, and once again the great virtues of true beer spread through the land. Even now, the Defender will be a light to you in dark places, when all other lights go out. Should your shadow ever grow long, your spirit sag, and your knees buckle, you need only remember these words — BRING FORTH THE DEFENDER!"

The beer was brewed by Garrett Oliver, the logo designed by DC Bullet Point designer Milton Glaser and the character by Tony Millionaire.

Here's how the launch party went down…

Enjoyed this? Please share on social media!

Stay up-to-date and support the site by following Bleeding Cool on Google News today!