By merging their already-booked booths, Boom! and Archaia has quite a sizeable presence as a result. So what for this year and what to announce for a publisher who's local show is San Diego?
Initial digging indicates they will be making multiple new creator announcements including another long time Big Two creator who has never worked with BOOM! before. Plus new projects and licensed properties. The usual.
However this year, it seems they will be avoiding the crush of San Diego Announcement Syndrome by launching a bunch of press releases and exclusive announcements with the likes of Newsarama, CBR, USA Today, IGN and the like before the show begins.
Otherwise known as doing a Dynamite…