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Posted in: Comics | Tagged: 2014, Comics, dc, dynamite, imnage, marketshare, marvel, november, sales, unity, valiant
Harley Quinn Beats Out Amazing X-Men As Both Marvel And DC Drop Below 30% Of Retail Marketshare In November 2013
That's a new one. Both Marvel and DC took under 30% of retail marketshare in November, 29.87% and 29.24% respectively. While both have dipped under that psychologically important share point before, for both to have done so in the same month means something's up.
It's not a big drop for either based on October's figures, where Marvel had 30.47%and DC had 31.02% and both are still neck and neck. And for share of actual comics sold, Marvel is ahead on 33.65% to DC's 31.90%, a hauntingly similar to October's 33.63% and 31.15%. So what changed? Image? No, their retail marketshare was down from 9.26% to 8.67% , while unit share dropped from 10.85% to 9.77%.
Instead DC, Marvel and Image's loss seems to be spread out across other publishers, Dark Horse up from 5.36% to 6.11%. IDW up from 6.27% to 6.68%, Dynamite up from 2.47% to 3.20% and Boom slightly up from 1.84% to 1.90% and Valiant finlly getting over 1% retail marketshare to make it onto the chart with 1.58% with just 8 comics – a little Unity #1 at work there.
As for the top 10 charts, Harley Quinn is probably the big surprise with issue #0 beating all the Marvel titles, including the launch of Amazing X-Men, as well as event titles Forever Evil and Infinity. Though Batman #25 still reigned supreme, Harley Quinn remains the only $2.99 title in the top ten…
There's a slip in sales from October to November by a fifth, explained away by November only being a four week month and October being five weeks. But there's also a slip on November 2013, also a four week month, selling 8% less comics, even as there's a 11% increase in graphic novels. Overall it's down from November to November – but for the year as a whole, 2014, has still outperformed 2013 by 7-10%
TOP COMIC BOOK PUBLISHERS
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NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| DC ENTERTAINMENT | 85 | 29 | 1 | 115 |
| MARVEL COMICS | 74 | 34 | 0 | 108 |
| IDW PUBLISHING | 46 | 31 | 0 | 77 |
| DARK HORSE COMICS | 37 | 31 | 0 | 68 |
| IMAGE COMICS | 42 | 14 | 0 | 56 |
| DYNAMITE ENTERTAINMENT | 30 | 18 | 0 | 48 |
| VIZ MEDIA | 0 | 25 | 0 | 25 |
| BOOM! STUDIOS | 20 | 3 | 0 | 23 |
| VALIANT ENTERTAINMENT | 8 | 2 | 0 | 10 |
| EAGLEMOSS COLLECTIONS | 0 | 0 | 9 | 9 |
| OTHER NON-TOP 10 | 64 | 116 | 16 | 196 |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| NOVEMBER 2013 VS. OCTOBER 2013 | ||
| COMICS | -18.80% | -18.95% |
| GRAPHIC NOVELS | -9.72% | -14.98% |
| TOTAL COMICS/GN | -16.07% | -18.65% |
| NOVEMBER 2013 VS. NOVEMBER 2012 | ||
| COMICS | -1.21% | -8.43% |
| GRAPHIC NOVELS | 14.59% | 11.44% |
| TOTAL COMICS/GN | 3.39% | -7.12% |
| YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012 | ||
| COMICS | 11.09% | 7.69% |
| GRAPHIC NOVELS | 5.55% | 3.92% |
| TOTAL COMICS/GN | 9.33% | 7.39% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | BATMAN #25 | $4.99 | DC | |
| 2 | HARLEY QUINN #0 | $2.99 | DC | |
| 3 | AMAZING X-MEN #1 | $3.99 | MAR | |
| 4 | SUPERMAN UNCHAINED #4 | $3.99 | DC | |
| 5 | FOREVER EVIL #3 | $3.99 | DC | |
| 6 | INFINITY #6 | $5.99 | MAR | |
| 7 | ALL-NEW X-MEN #18 | $3.99 | MAR | |
| 8 | SUPERIOR SPIDER-MAN #22 | $3.99 | MAR | |
| 9 | BATMAN/SUPERMAN #5 | $3.99 | DC | |
| 10 | SUPERIOR SPIDER-MAN #21 | $3.99 | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | THE WALKING DEAD VOL. 19: MARCH TO WAR TP | $14.99 | IMA | |
| 2 | YU-GI-OH! 5DS VOLUME 5 GN | $9.99 | VIZ | |
| 3 | FAIREST IN ALL THE LAND HC (MR) | $22.99 | DC | |
| 4 | BATMAN: NIGHT OF THE OWLS TP (N52) | $19.99 | DC | |
| 5 | THE MANHATTAN PROJECTS VOLUME 3 TP | $14.99 | IMA | |
| 6 | INJUSTICE: GODS AMONG US VOLUME 1 HC | $19.99 | DC | |
| 7 | NOWHERE MEN VOLUME 1: FATES WORSE THAN DEATH TP | $9.99 | IMA | |
| 8 | BATMAN IN DETECTIVE COMICS VOL. 2: SCARE TACTICS (N52) | $16.99 | DC | |
| 9 | S.H.I.E.L.D. ORIGINS TP | $7.99 | MAR | |
| 10 | HAWKEYE VOLUME 1 HC | $34.99 | MAR |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | DOCTOR WHO: THE ESSENTIAL GUIDE TO 50 YEARS OF DOCTOR WHO | $20.00 | PEN | |
| 2 | DC SUPER HEROES: BATMAN: HARLEY QUINN'S SHOCKING SURPRISE TP | $4.95 | CAP | |
| 3 | STAR TREK: LIGHT UP STARSHIP ENTERPRISE KIT | $12.95 | RUN | |
| 4 | LEGEND OF ZELDA: HYRULE HISTORIA HC | $34.99 | DAR | |
| 5 | STAR WARS: DEATH STAR OWNERS TECHNICAL MANUAL | $30.00 | RAN | |
| 6 | SPECTRUM VOLUME 20 TP | $35.00 | PUB | |
| 7 | THE SHADOW DOUBLE NOVEL VOLUME 78 | $14.95 | SAN | |
| 8 | DOCTOR WHO OFFICIAL ANNUAL 2014 | $12.99 | PEN | |
| 9 | THE ART OF SEAN PHILLIPS HC (MR) | $39.99 | DE | |
| 10 | DC SUPER HEROES: BATMAN: BAT MITE'S BIG BLUNDER TP | $4.95 | CAP |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | DC COMICS: THE NEW 52 SUPER HEROES VS. SUPER VILLAINS 7-PACK | DC | |
| 2 | MICHAEL JORDAN: REAL MASTERPIECE #23 "ROAD UNIFORM" FIGURE | ENT | |
| 3 | SUPERMAN/WONDER WOMAN: THE KISS STATUE | DC | |
| 4 | BATMAN BLACK & WHITE: THE JOKER STATUE BY GREG CAPULLO | DC | |
| 5 | MARVEL SELECT: CLASSIC THOR ACTION FIGURE | DST | |
| 6 | MARVEL SELECT: THOR: THE DARK WORLD: THOR ACTION FIGURE | DST | |
| 7 | BATMAN BLACK & WHITE: BATMAN STATUE BY GREG CAPULLO | DC | |
| 8 | BATMAN: ARKHAM ORIGINS SERIES 1: THE JOKER ACTION FIGURE | DC | |
| 9 | JUSTICE LEAGUE: WE CAN BE HEROES 7-PACK BOX SET | DC | |
| 10 | BATMAN: ARKHAM ORIGINS SERIES 1: BATMAN ACTION FIGURE | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | VENDOR | |
| 1 | MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER BRICK | NEC | |
| 2 | RISK: THE WALKING DEAD SURVIVAL EDITION | USA | |
| 3 | MONOPOLY: THE WALKING DEAD SURVIVAL EDITION | USA | |
| 4 | GAME OF THRONES: WESTEROS 4D CITYSCAPE PUZZLE | 4D | |
| 5 | MARVEL HEROCLIX:AVX: AVENGERS STARTER SET | NEC | |
| 6 | MARVEL HEROCLIX: AVX: X-MEN STARTER SET | NEC | |
| 7 | MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER PACKS | NEC | |
| 8 | THE WALKING DEAD TV BOARD GAME: THE BEST DEFENSE | CRY | |
| 9 | DC HEROCLIX: BATMAN: ARKHAM ORIGINS BOOSTER PACKS | NEC | |
| 10 | FIREFLY BOARD GAME | ALL |
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