January 2015 Will Alter The Course Of Marvel Comics History, But Before That Marvel Will Publish Just Two Titles On New Year's Eve
Marvel executive David Gabriel has been letting retailers know about all the promotional plans they've got in mind to launch Avengers & X-Men: Axis.
We're planning some great digital, social and radio advertising for the series which we've had lots of success with in the past. Look for Avengers & X-Men: AXIS ads on your favorite comic and non-comic sites, as pre-roll YouTube video ads and more. And as always, we'll be supplying a trailer for the series for our retailers to run in their stores. We're looking to get our die-hard comic fans excited about AXIS as well as capture some of the massive audiences of Marvel Studios films or Marvel's Agents of S.H.I.E.L.D. – more casual Marvel fans who want to check out some of the big, bombastic stories going on in the comics.
They are also doing cake. No, really
And of course, there will be cake toppers. I will always say it, retailers and fans love cake. If you're interested in having cake at your launch party we'll make the cover to Avengers & X-Men: AXIS #1 available to you to be printed on a cake.
You can read some of the other things we reported a couple of weeks ago, Gabriel also confirms the stripped cover promotion, and the "Final Issue Variant" for Avengers #44.
Also we noticed that there had been a couple of Axis teaser images coming out. Looks like we have twenty-eight more of them to come.
Plus, Marvel.com is getting ready to roll out a very cool new initiative they're calling "30 Days of AXIS," leading up to the release of issue 1. Each day they'll have something cool and never before seen from AXIS on Marvel.com or through the Marvel Social Channels – a panel of art, a line of dialogue from the script, a new sound bite from Rick about something coming up in the story, etc.
He also talks about what's to come.
And expect something HUGE coming in January that's going to be so incendiary, it will alter the course of Marvel history!
I should also mention we've got something special planned for New Year's Eve, the final on-sale date of the year that's going to be big for retailers and fans. Only two Marvel Comics are being released that day. One of which is Mark Waid's new S.H.I.E.L.D. #1 complete with a S.H.I.E.L.D. party, Marvel 2015 Calendar and more. The other title? Well, just wait and see!
Astonishing Avengers? What about Agent Carter? Something a bit Netflixy? Or what about a Wolverine #1?
No idea… yet. Time to go a-huntin'.