Marvel Had Twice DC's Marketshare In January, But Walking Dead Outsold Secret Wars

Marvel Comics was January's top publisher with a 44.38% dollar share and a 48.17% unit share. DC Entertainment was the month's number two publisher with a 22.16% dollar share and a 24.02% unit share.

The month saw Marvel reversing marketshare gains that DC Comics has made in recent months. December saw DC bring the marketshare gap between the two publishers to less than eight points, but January has seen that trend reversed worse than ever before, over a twenty-two point gap between the publishers, the biggest gap I can recall seeing between them. Marvel published 94 comics to DC's 77, but that still doesn't come close to making up the gap.

It's not all peaches and cream for Marvel though, they had eight of the top ten, four of which were Star Wars books, with DC Comics only getting one with Batman #49 But Marvel was denied the top spot on the chart by The Walking Dead hitting its 150th episode and hitting the top of the chart for the first time since its 100th issue and helping Image Comics maintain its around 10% marketshare.

And this may be all moot – sales were down from December to January as one might expect, especilly with Janary be being a four Wednesday month as opposed to December's five Wednesday month.

But numbers were also down on January 2015, also a four Wednesday month, by 4-5%. If 2015 was a year that, every month, saw sales better than 2014, it's not a good start to 2016… February and those DC Comics #50 issues can't come soon enough…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
MARVEL COMICS44.38%
DC ENTERTAINMENT22.16%
IMAGE COMICS9.67%
IDW PUBLISHING4.11%
DARK HORSE COMICS3.06%
EAGLEMOSS PUBLICATIONS LTD2.26%
BOOM! STUDIOS1.98%
VIZ MEDIA1.18%
TITAN COMICS1.15%
DYNAMITE ENTERTAINMENT1.15%
OTHER NON-TOP 108.89%
UNIT MARKET SHARE
MARVEL COMICS48.17%
DC ENTERTAINMENT24.02%
IMAGE COMICS10.99%
IDW PUBLISHING3.48%
DARK HORSE COMICS2.51%
BOOM! STUDIOS1.89%
TITAN COMICS1.02%
VALIANT ENTERTAINMENT LLC0.98%
DYNAMITE ENTERTAINMENT0.92%
ONI PRESS INC.0.78%
OTHER NON-TOP 105.24%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS94370131
DC ENTERTAINMENT7721098
IMAGE COMICS5811069
IDW PUBLISHING3715052
DARK HORSE COMICS3412046
VIZ MEDIA040040
BOOM ENTERTAINMENT2212034
EAGLEMOSS003030
TITAN COMICS146323
DYNAMITE ENTERTAINMENT105015
OTHER NON-TOP 1010411026240

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
JANUARY 2016 VS. DECEMBER 2015
COMICS-25.19%-21.25%
GRAPHIC NOVELS-11.81%-6.73%
TOTAL COMICS/GN-21.52%-20.31%
JANUARY 2016 VS. JANUARY 2015
COMICS-3.86%-4.09%
GRAPHIC NOVELS-7.77%-9.65%
TOTAL COMICS/GN-5.10%-4.54%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD #150 (MR)$2.99IMA
2SECRET WARS #9$4.99MAR
3SPIDER-MAN/DEADPOOL #1$3.99MAR
4STAR WARS #14$3.99MAR
5STAR WARS #15$3.99MAR
6OLD MAN LOGAN #1$4.99MAR
7STAR WARS: OBI-WAN AND ANAKIN #1$3.99MAR
8BATMAN #48$3.99DC
9DARTH VADER #15$3.99MAR
10UNCANNY X-MEN #1$3.99MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1STAR WARS: DARTH VADER VOLUME 2: SHADOWS AND SECRETS TP$19.99MAR
2STAR WARS VOLUME 2: SHOWDOWN ON THE SMUGGLERS' MOON TP$19.99MAR
3COLOR YOUR OWN DEADPOOL TP$9.99MAR
4DEATH OF WOLVERINE TP$19.99MAR
5STAR WARS: LANDO TP$16.99MAR
6DEADPOOL'S SECRET SECRET WARS TP$15.99MAR
7INVADER ZIM VOLUME 1 TP$19.99ONI
8THOR VOLUME 1: GODDESS OF THUNDER TP$19.99MAR
9STAR WARS: DARTH VADER VOLUME 1: VADER TP$19.99MAR
10CIVIL WAR TP$24.99MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1STAR WARS LITTLE GOLDEN BOOK: I AM JEDI$4.99RAN
2STAR WARS LITTLE GOLDEN BOOK: I AM DROID$4.99RAN
3STAR WARS LITTLE GOLDEN BOOK: I AM PILOT$4.99RAN
4NARUTO: SEVENTH HOKAGE SCARLET SPRING GN$9.99VIZ
5DC SUPER FRIENDS: SUPER PETS LITTLE GOLDEN BOOK$4.99RAN
6WORLDS OF COLOR: WELCOME TO OZ ADULT COLORING BOOK TP$9.99IDW
7ART OF MAGIC THE GATHERING VOLUME 1: ZENDIKAR HC$39.99VIZ
8DC SUPER FRIENDS: WONDER WOMAN TO THE RESCUE SC$4.99RAN
9THE ART OF PLOOG HC$49.00FPG
10STAR WARS LITTLE GOLDEN BOOK LIBRARY$29.94RAN

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1DC COMICS ICONS: HARLEY QUINN STATUEDC
2MARVEL UNIVERSE VARIANT PLAY ARTS KAI: BLACK WIDOW FIGURESQU
3MOVIE REALIZATION STAR WARS: MEISHO BOBA FETT FIGUREBLU
4MARVEL UNIVERSE VARIANT PLAY ARTS KAI: VENOM FIGURESQU
5DC COMICS: RAVEN BISHOUJO STATUEKOT
6BATMAN ARKHAM KNIGHT: AZRAEL FIGUREDC
7MARVEL SELECT: DEADPOOL FIGUREDST
8DC: THE NEW 52: RED HOOD ARTFX+ STATUEKOT
9GUARDIANS OF THE GALAXY: ROCKET RACCOON AND GROOT STATUEGEN
10BATMAN ARKHAM KNIGHT: MAN-BAT FIGUREDC

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1MAGIC THE GATHERING TCG: OATH OF THE GATEWATCH FAT PACKWZK
2BACK TO THE FUTURE MONOPOLYDST
3MACHI KORO CARD GAMEIDW
4MACHI KORO CARD GAME DELUXE EDITIONIDW
5JAY & SILENT BOB STRIKE BACK MONOPOLYDST
6RISK: STAR WARS EDITION GAMEHAS
7ORPHAN BLACK CARD GAMEIDW
8YU-GI-OH! TCG: BREAKERS OF SHADOW BOOSTER PACKSKON
9SETTLERS OF CATAN NEW EDITIONMAY
10STAR WARS: X-WING IMPERIAL ASSAULT: CARRIER EXPANSION PACKFAN

 

d1

Dollar Market Share – January 2016

d2

Unit Market Share – January 2016

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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