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Brian K. Vaughan & Fiona Staples' Saga returns from Image Comics (again) in July 2024, ahead of the new YA-style collections.
Posted in: Comics | Tagged: 2011, Comics, dc, marketshare, marvel, walking dead
2011 – Marvel Takes Marketshare, DC Takes 9 Out Of The Top 10 Sellers, Walking Dead Dominates The Bookshelf
Despite DC having a stellar end of year performance, their very rocky start to 2011 and Marvel's recovery in December seems to have given Marvel the edge in marketshare last year, though a reduced lead on 2010.
In 2011, Marvel had a 37% share of dollars spent on comics through Diamond Comic Distributors and 41% of individual comics sold. While DC took 31.5% of dollar and 37% of unit. Image Comics also takes an impressive 5% share.
On 2010, Marvel had a dollar market share of 38% and a unit share of 43%, while DC had 30% of dollar and 34% of unit.
But the true impact of the relaunch can be seen in the top ten for the year, with DC taking nine of the top ten best selling comics of the year, with Justice League #1 at the top and #2 and #3 coming in at fourth and eighth place. Batman #1 and #2 took second and fifth place, Action Comics #1 and #2 on third and ninth place with Green Lantern #1 at seventh place and Detective Comics #1 at tenth place. Marvel's Ultimate Spider-Man #160 featuring the death of Ultimate Peter Parker comes in at number six.
And for graphic novels? It's all Walking Dead with volumes taking first, second, fourth, fifth, eighth and tenth place, with another Image book, Morning Glories, coming in at tenth. League Of Extraordinary Gentlemen comes in at fourth, with Fables at six and Batman Noel at seventh. Marvel are shut out, again showing a lack of breakthrough projects in the book market since the start of the Stephen King books.
| PUBLISHER | RETAIL MARKET SHARE |
UNIT MARKET SHARE |
| MARVEL COMICS | 37.29% | 40.93% |
| DC COMICS | 31.41% | 36.77% |
| IMAGE COMICS | 5.27% | 4.71% |
| IDW PUBLISHING | 4.73% | 3.78% |
| DARK HORSE COMICS | 4.71% | 3.35% |
| DYNAMITE ENTERTAINMENT | 3.06% | 2.85% |
| BOOM! STUDIOS | 1.73% | 1.43% |
| VIZ MEDIA | 1.09% | 0.47% |
| EAGLEMOSS PUBLICATIONS LTD | 0.96% | 0.23% |
| AVATAR PRESS INC | 0.79% | 0.54% |
| OTHER NON-TOP 10 | 8.95% | 4.93% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR |
| 1 | JUSTICE LEAGUE #1 | $3.99 | DC |
| 2 | BATMAN #1 | $2.99 | DC |
| 3 | ACTION COMICS #1 | $3.99 | DC |
| 4 | JUSTICE LEAGUE #2 | $3.99 | DC |
| 5 | BATMAN #2 | $2.99 | DC |
| 6 | ULTIMATE COMICS SPIDER-MAN #160 | $3.99 | MAR |
| 7 | GREEN LANTERN #1 | $2.99 | DC |
| 8 | JUSTICE LEAGUE #3 | $3.99 | DC |
| 9 | ACTION COMICS #2 | $3.99 | DC |
| 10 | DETECTIVE COMICS #1 | $2.99 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR |
| 1 | THE WALKING DEAD VOLUME 1: DAYS GONE BYE TP (MR) | $9.99 | IMA |
| 2 | THE WALKING DEAD VOLUME 14: NO WAY OUT TP (MR) | $14.99 | IMA |
| 3 | LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #2: 1969 (MR) | $9.95 | TOP |
| 4 | THE WALKING DEAD VOLUME 15 TP (MR) | $14.99 | IMA |
| 5 | THE WALKING DEAD VOLUME 2: MILES BEHIND US TP (MR) | $14.99 | IMA |
| 6 | FABLES VOLUME 15: ROSE RED TP (MR) | $17.99 | DC |
| 7 | BATMAN: NOEL DELUXE EDITION HC | $22.99 | DC |
| 8 | THE WALKING DEAD VOLUME 3: SAFETY BEHIND BARS TP (MR) | $14.99 | IMA |
| 9 | THE WALKING DEAD VOLUME 13: TOO FAR GONE TP (MR) | $14.99 | IMA |
| 10 | MORNING GLORIES VOLUME 1: FOR A BETTER FUTURE TP | $9.99 | IMA |
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