Posted in: Comics | Tagged: 2012, Comics, diamond, march, Mark Millar, marvel, sales, supercrooks

Numbercrunching Supercrooks

Published Sun, 08 Apr 2012 15:30:15 -0500

Mark Millar has very kindly posted a series of statistics regarding the orders of Supercrooks. In an industry where we usually have to make estimates based on released data, this gives us some hard figures for titles higher up the chart and therefore more statistically significant.

Mark Millar posts that pre-orders for Supercrooks #1 totalled 59,600.

The chart position of the comic (51st) would indicate (based on X-Factor sales holding steady month to month) that North American sales of Supercrooks #1 were approximately 35,000.

But Mark ran a promotion to encourage retailers to order more to get a personal appearance by him, and he reports that 16,000 extra North American sales came in too late for March and have been pushed into April's figures.

He also reports that the UK ordered 6000 copies, which are never counted by the Diamond stats.

Add all that up and you get around 56,000, which may indicate that the ICV2-style estimate may be around 5% shy, even if you discount the UK sales, or that the numbers have been rounded up a bit.

But if you take Mark's figures at face value, that means the UK represents 10% of the overall sales with US and Canada bringing in 53,000 sales. Which means one could, if one wished, take this as representative of all Diamond sales and add 12% onto all the ICV2 and similar estimates.

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