Divergent Gets An Olympics Sized TV Spot

This is the first spot that's run on TV for next month's Divergent, and it's running during the Olympics, so it's an extra long one.

I still think the marketing on this movie is really confusing and this spot especially seems to throw around the word "divergent" like it's super important without any care for explaining what it means in the context of the strange universe this is set in.

Still rooting for this to do well because of Shailene Woodley. The US gets it on March 21st, the UK on April 4th.


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About Linda Ge

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