Well, Marvel seems to have sat up and noticed. I understand that they are launching a massive amount of new ongoing titles for this market, that will anthologise existing material and flood the growing market. The titles I have so far are Marvel Adventures, Marvel Chronicles, Marvel Classics, Marvel Essentials, Marvel Family, Marvel Heroes, Marvel Icons, Marvel Initiative, Marvel Knights, Marvel Legends, Marvel Milestones, Marvel Power, Marvel Redux, Marvel Select, Marvel Silver, Marvel Spotlight, Marvel Techno and Marvel Wonders.
And while the books wll be priced at $3.99, they will contain two to three issues worth of story. This would seem to mirror the kind of reprint news stand volumes that Panini publish in Europe. And indeed have similar titles (right). Just not quite so many of them.
In a time when digital is being emphasised by many, it's refreshing to see such a step offering print value to a market that may not have seen much of the comics being reprinted.
I understand this project has been driven by Marvel's Chief Operating Officer, Jim Sokolowski.