Posted in: Games, Video Games | Tagged: bethesda, e3, E3 2017, microsoft

E3 Day 2 Was Won By Assassin's Creed Origins And Skyrim On The Switch

Published Mon, 12 Jun 2017 23:45:26 -0500

Yet another breakdown of the social media response to E3, this time focusing on the announcements that came on day 2 of the show. We had two major press conferences yesterday, and the clear winner between all the announcements at the Microsoft and Bethesda shows was Assassin's Creed: Origins. Despite knowing just about everything that was announced about the game ahead of time thanks to leaks, AC: Origins was the major social media highlight.

Like yesterday's data, this comes to us courtesy of Brandwatch.

There were over 420,000 social media posts about the conference between 2 and 3:45pm PT.
79% of authors were male, 21% female.

The fairly quick succession of games meant there were often mutliple titles or trends driving the minute-by-minute mention spikes. Key findings were that people were quite irritated by the promotion of the real-life car during the Forza 7 announcement and the lengthy, shouty e-Sports commentary during The Darwin Project announcement. Here are the most prominent parts of the mention spikes:

There were an incredible number of games discussed during the conference. We searched for mentions of all of the games that had extended trailers or mentions by the speakers (basically, skipping games that were discussed in terms of backwards compatibility and the section where around twenty games were presented in lightning-speed succession). Assassin's Creed: Origins appeared to be the overall winner.

Meanwhile, at the Bethesda show, there were much lower spikes, but Skyrim took home the top honors in terms of mentions. Wolfenstein II had a longer tail however.

There were over 40,000 social media posts about the conference between 9 and 9:45pm PT.
76% of authors were male, 24% female.

The slower pacing of the Bethesda conference meant spikes in mentions were a little easier to define.Here are the most prominent parts of the mention spikes – all game related:

With Sony and Ubisoft's conferences today giving us a ton of news, it'll be interesting to see how tomorrow's data stacks up, and who won the show over all. My personal pick for "Best of Show" so far would probably be Skyrim just because we are apparently just not over that game at all, even six years later.

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