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Pokémon TCG Value Watch: Surging Sparks in July 2025

Our monthly Pokémon TCG Value Watch series observes the Pikachu-themed set Scarlet & Violet - Surging Sparks in July 2025.



Article Summary

  • Scarlet & Violet – Surging Sparks Pokémon TCG set sees major collector interest rising in July 2025.
  • Pikachu ex Special Illustration Rare remains the top chase card, but its value has dropped $23 this month.
  • Milotic ex Special Illustration Rare falls below $100, with other top cards showing varied price movement.
  • Market trends suggest now may be a good time to watch for card price dips before making purchases.

The Pokémon TCG is an ever-changing and unpredictable market. Over the past few months, we've seen a huge surge of renewed interest in the hobby. Of course, there was massive hype during the Sword & Shield era around Alternate Arts, but the beginning of the Scarlet & Violet era saw a marked cool-down in the hobby. Now, it seems that the collector's market is going into hyper-drive once more, as attention to both current Scarlet & Violet sets as well as Sword & Shield sets soars. Every month, I will do an installment of this series, Pokémon TCG Value Watch, to track the collector's market of modern sets. This series is not financial advice but is rather a way to help collectors know the trajectory of a card's availability so that Pokémon TCG completionists like myself know when to strike. Should you buy singles or packs? Is that chase card obtainable? Let's find out. Today, let's see how the cards of Pokémon TCG: Scarlet & Violet – Surging Sparks, which came out in November 2024, are doing now in July 2025.

Surging Sparks top card. Credit: Pokémon TCG
Surging Sparks top card. Credit: Pokémon TCG

Here are the top valued cards of Pokémon TCG: Scarlet & Violet – Surging Sparks with market values observed on TCGPlayer as of this writing:

  1. Pikachu ex Special Illustration Rare 238/191: $266.33
  2. Latias ex Special Illustration Rare 239/191: $155.70
  3. Milotic ex Special Illustration Rare 237/191: $92.06
  4. Pikachu ex Gold Hyper Rare 247/191: $54.58
  5. Hydreigon ex Special Illustration Rare 240/191: $43.18
  6. Lisia's Appeal Special Illustration Rare Trainer Supporter 246/191: $36.32
  7. Alolan Exeggutor ex Special Illustration Rare 242/191: $33.60
  8. Jasmine's Gaze Special Illustration Rare Trainer Supporter 245/191: $26.32
  9. Night Stretcher Gold Hyper Rare Trainer Item 251/191: $25.46
  10. Latios Illustration Rare 203/191: $24.67
  11. Durant ex Special Illustration Rare 236/191: $21.12
  12. Ceruledge Illustration Rare 197/191: $17.31
  13. Pikachu ex Full Art 219/191: $16.72
  14. Archaludon ex Special Illustration Rare 241/191: $15.84
  15. Alolan Exeggutor ex Gold Hyper Rare 247/191: $12.21

Pikachu ex Special Illustration Rare has taken a hit. After a $23 drop, this is still a monster chase card… but it might be one to wait on. It has not been growing in the market but it's too early to say if it's going to take any major losses. With this kind of card, we could see a dynamic path before settling into a value longterm. Milotic ex Special Illustration Rare fell by over $10, falling under the $100 mark. As cool as the card is, this was expected.

Be sure to check Bleeding Cool every day to follow our in-depth Pokémon TCG coverage as we explore the hobby's past, present, and even future with upcoming set reveals.


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Theo DwyerAbout Theo Dwyer

Theo Dwyer writes about comics, film, and games.
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