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Posted in: E3, Games, Video Games | Tagged: e3, E3 2019, Performance Drink, Razer, Razer Respawn
Razer Unveils Respawn Performance Drink Mix at E3
Razer revealed they have a brand new performance drink that they've brought to E3 called Respawn. And this time the product isn't a joke. You may recall a few years ago this same drink was an April Fool's joke the company played online, but since then it's actually gotten some response from people who would like to see it. Now, they've got an entire line for real this time around. You can read about the drinks in full detail here as each box has 20 flavor packets of four different flavors: Pomegranate Watermelon, Blue Raspberry, Tropical Pineapple, and Green Apple. Plus its own 20 oz. metal shaker cup, much like other companies making the same kind of products have.
Initially, several active and vocal members of the gaming community began asking (nicely and sometimes not very nicely) Razer to consider energy drinks for gamers.
At the same time, internally at Razer, the potential of such a beverage was already being explored although such explorations were limited to a very small group of passionate individuals within the company. The same team was behind Project Venom, which was launched as an April Fool's joke in 2010 and it was a viral sensation. So many fans shared their enthusiasm for such a product that the internal team saw more and more members join their cause within Razer. Development and testing began. The team spent the next period testing and evaluating all available energy drinks and formulations, concluding that many were directed at providing more physical energy, and so resulted in physical crashes after the intense energy-high, as opposed to being more focused on the mental alertness that is required of esports athletes and gamers.
The ultimate goal for Respawnwas then aimed at making a beverage to deliver alertness and focus without the drawbacks of high contents of sugar or taurine (which are commonly found in energy drinks). In late 2017, testing within the gaming community began and what was once a community-driven passion play became standalone spin-off committed to improving the gamer ecosystem further. Respawn is now a standalone spin-off from Razer, with a dedicated corporate entity and team focused on bringing mental performance to the gamers out there.
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