Maxis, the studio at EA which develops The Sims, has entered into a partnership with Italian fashion house Moschino. The partnership will be launched by Moschino's Jeremy Scott when he uses his annual Palm Springs Desert Party to launch a new capsule collection based on the game franchise.
The ready-to-wear collection was inspired by the popular life simulation franchise, and includes Moschino items with pixelated designs and a limited run of eight Moschino x The Sims items will be available at Moschino boutiques worldwide as well as Moschino.com on April 13th.
The capsule collection will feature iconic motifs from The Sims reimagined as Moschino Couture pieces such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama T-shirt. These special items highlight the freedom of self-expression and creativity that both the Moschino brand and The Simsfranchise are known for.
One item from the capsule collection, a Freezer Bunny hoodie, will also be released after the event within all of The Sims current titles including The Sims 4, The Sims Mobile and The Sims FreePlay with more game-related announcements to come later this year.
"I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe," said Jeremy Scott, Creative Director of Moschino. "That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters."